Rafał Malinowski

948 days ago

“There’s a mountain of data that we have at our disposal,” says Todd Yellin, Netflix’s VP of product innovation. Netflix has a well-earned reputation for using the information it gleans about its customers to drive everything from the look of the service to the shows in which it invests. “That mountain is composed of two things. Garbage is 99 percent of that mountain. Gold is one percent… . Geography, age, and gender? We put that in the garbage heap. Where you live is not that important.”

Netflix's Grand, Daring, Maybe Crazy Plan to Conquer the World


Late into the night on St. Patrick's Day, Netflix hosted a makeshift “war room” at the company’s Silicon Valley headquarters. Engineers and product wranglers sat loosely around a long, U-shaped formation of desks, monitoring diagnostics and Hipchat conversations.