A Company Built on a Bluff
nymag.com
Shane Smith grew Vice on “greater fool theory.” Now the market may have wised up. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.
Zac Moffatt
2125 days ago
more than half of Vice Media’s traffic on Comscore today comes from a similar arrangement with ranker.com, a site that publishes lists like “The Best Websites to Waste Your Time On,” on which ranker.com was ranked No. 2.