Zac Moffatt

CEO @TargetedVictory Former Digital Director for @MittRomney

110 Followers | 44 Following

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Zac Moffatt

5 days ago

how do we make small scalable?

Now is a great time to invest in media. Really.

medium.com

Zac Moffatt

12 days ago

Progressives believe Trump is an authoritarian tyranny barely constrained by the rule of law. With a straight face, these same progressives argue the accusations against Kavanaugh are proof of his guilt, he should not be presumed innocent, a lack of witnesses is confirmation he did what they claim, all women must be believed except the ones who defend Kavanaugh, and any dissent is just white male privilege

Trump 2020?

themaven.net

Zac Moffatt

13 days ago

In old-fashioned legacy companies it’s the CFO choosing the payments system

The untold story of Stripe, the secretive $20bn startup driving Apple, Amazon and Facebook

wired.co.uk

Zac Moffatt

13 days ago

Your job — as you’ve said countless times, preening in your heroic martyr status in the age of Trump — is to report the facts. If Swetnick is lying, you should want to report that every bit as much as you would if you could prove that Kavanaugh is

You Idiot Reporters Are Making It Worse

nationalreview.com

Zac Moffatt

68 days ago

Shapiro is a conservative pundit for a dis-intermediated age.

Generation Shapiro

freebeacon.com

Zac Moffatt

117 days ago

more than half of Vice Media’s traffic on Comscore today comes from a similar arrangement with ranker.com, a site that publishes lists like “The Best Websites to Waste Your Time On,” on which ranker.com was ranked No. 2.

A Company Built on a Bluff

nymag.com

Zac Moffatt

138 days ago

Imagine carrying the burden of Barack Obama, of being too enlightened, sophisticated, mature for his time

The World As It Wasn’t

freebeacon.com

Zac Moffatt

161 days ago

Tolerance is a moral touchstone, then, for young Americans on both the left and the right, but for different reasons.

How Conservatives Can Win Back Young Americans

weeklystandard.com

Zac Moffatt

165 days ago

Twelve may sound like plenty of vendors, but the policy would severely restrict the partner ecosystem if it were widely adopted by DFP customers. Time Inc., Business Insider and ESPN, for instance, respectively have 153, 68 and 22 homepage partner tags, according to Ghostery data.

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

adexchanger.com

Zac Moffatt

173 days ago

“It’s hard to look at the coverage of Mitt Romney, and compare it to the modern-day coverage of Mitt Romney, and think it’s the same person that the media is writing about. Back then he was a dog-torturing robber baron.

The Deep Roots of Trump’s War on the Press

politico.com

Zac Moffatt

173 days ago

It remains something of a myth that Vietnam and Watergate shattered Americans’ innocence and launched an era of institutional mistrust.

The Deep Roots of Trump’s War on the Press

politico.com

Zac Moffatt

173 days ago

YouTube’s Plan to Clean Up the Mess That Made It Rich

bloomberg.com

Zac Moffatt

186 days ago

If I’m doing something that’s counter-industry, and that I think is going to work because it’s counter-industry, then I shouldn’t go join the industry

The Smartest Basketball Mind Outside the NBA

si.com

Zac Moffatt

194 days ago

There won’t be a Spotify of publishing — with literally everything you want. But there will be a Netflix and Hulu and Amazon, etc. — each with a substantial amount of things you want.

The rationalization of publishing

medium.com

Zac Moffatt

207 days ago

he wouldn’t want to run a movie studio now. “It would be like saying, do I want to own a horse-and-buggy company? The idea of a movie is losing its meaning.”

‘All Men Are Guilty,’ Says Mega-Mogul Barry Diller

nytimes.com

Zac Moffatt

224 days ago

In isolation, many of the playbook’s best practices seem mundane. But software companies are often rife with eccentricities and legacy processes endemic to startup culture.

Richer Than Oprah: How The Nation's Wealthiest African-American Conquered Tech And Wall Street

forbes.com

Zac Moffatt

229 days ago

This value is a mix of how much other advertisers bid for placement and how relevant the ad is to the particular situation at hand.

Facebook Doesn't Make as Much Money as It Could—On Purpose

wired.com

Zac Moffatt

250 days ago

Derek Newell, president of the health tech company Castlight Health, compared being a patient in the traditional American health care system to going to a restaurant with a rich uncle who pays, while the waiter chooses the food. The patient may get to pick the restaurant, but the rich uncle is the insurance company and the waiter is the doctor, who is motivated to keep bringing more entrees and expensive wine.

The tech industry thinks it’s about to disrupt health care. Don’t count on it.

washingtonpost.com

Zac Moffatt

250 days ago

The Soviet leader, Nikita Khrushchev, had already annoyed Mao by criticizing Stalin, whom Mao regarded as one of the great figures of Communist history. If even Stalin could be purged, Mao could be challenged, too

Who Killed More: Hitler, Stalin, or Mao?

nybooks.com

Zac Moffatt

250 days ago

Of course...

Onstage, Mr. Springsteen, whose working class anthems made him rich, revealed that he’d never been inside a factory. It’s an easy thing to admit to people who paid up to $850 for a seat. They’d assumed the factory thing was a metaphor anyway.

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

250 days ago

It’s like vertical tailgating.”

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

277 days ago

phenomenon of jumbled up global capitalism that uses Silicon Valley ad tools to arbitrage cheap goods from Asia: the Supply Cloud

The Strange Brands in Your Instagram Feed

theatlantic.com

Zac Moffatt

297 days ago

“One of the things that is remarkable to Boomers is that we’re no longer completely in charge, because we’ve been in charge for our whole lives,” he told me once, “and

At Google, Eric Schmidt Wrote the Book on Adult Supervision

wired.com

Zac Moffatt

305 days ago

But the non-innocent explanation is that I’m not getting wiser, I’m just getting better socialized.

lesserwrong.com

Zac Moffatt

306 days ago

I don’t fool a lot around with negotiations. If they name a price that makes sense to me, I buy it. If they don’t, I was happy the day before, so I will be happy the day after without owning it.

Buffett FAQ

buffettfaq.com

Zac Moffatt

307 days ago

We need a liberalism that doesn’t just rely on demographic replacement to win elections and a conservatism that doesn’t just rely on fears of that replacement to hold its own.

The Baker and the Empire

nytimes.com

Zac Moffatt

331 days ago

Think they mean smell but yes

When brands are not aligned and redact or change their stances — that’s where activists and trolls lean in, because they small fear."

There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop

businessinsider.com

Zac Moffatt

344 days ago

has a more tactile understanding of what really matters in this country—and how Americans actually receive information—than those who are tasked with covering it.

How Trump Brought the Political Media Class to Its Knees

vanityfair.com

Zac Moffatt

347 days ago

And the subject matter was designed to engage extremist voices on the political fringe, not persuadable voters undecided between Donald Trump and Hillary Clinton.

Why Russia’s Facebook ad campaign wasn’t such a success

washingtonpost.com

Zac Moffatt

352 days ago

Facebook writes algorithms, and designers cut the cloth, but that doesn't mean they control what people look at or what people wear.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

352 days ago

You can only propose. And the more and faster feedback you have, the more data you get but the less control - the more obvious it is that this idea isn't working, no matter what was in your Powerpoint.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

354 days ago

Google is the king of aggregators because, when information shifted from scarcity to abundance, discovery became the point of leverage, and Google was better at discovery than anyone.”

Google's Profits Are Exploding Because the Web Is Massive

theatlantic.com

Zac Moffatt

355 days ago

The answer is that Netflix is trying to outrace the future -- and this is the moment when that future is going to be decided.

Netflix Is Smart to Bet the House on Content

bloomberg.com

Zac Moffatt

361 days ago

but the attacks wouldn’t be so successful if our media institutions hadn’t failed us as well.

Former NPR CEO opens up about liberal media bias

nypost.com

Zac Moffatt

365 days ago

Facebook is the first company to measure false consciousness.

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

365 days ago

Google search is and has to be a mirror of the internet

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

375 days ago

Policies that often seem as if they were drafted by people who have encountered guns only as a figure in a briefing book or an image on the news.

I used to think gun control was the answer. My research told me otherwise.

washingtonpost.com

Zac Moffatt

376 days ago

Perhaps, Harvey as he stated in the NY Times, to the world, should get professional help for a problem that really exists.”

Lisa Bloom, Lawyer Advising Harvey Weinstein, Resigns Amid Criticism From Board Members

nytimes.com

Zac Moffatt

409 days ago

Things that should be changed should be changed.”

How an Angry Man Revolutionized the Modern Sushi Industry

bloomberg.com

Zac Moffatt

409 days ago

Being introduced to politics by “The West Wing” is like being introduced to sex by “Debbie Does Dallas.”

David Litt, an Obama Speechwriter Who Wants No Credit

nytimes.com

Zac Moffatt

409 days ago

the planet must produce “more food in the next four decades than all farmers in history have harvested over the past 8,000 years.”

This Tiny Country Feeds the World

nationalgeographic.com

Zac Moffatt

412 days ago

A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

adexchanger.com

Zac Moffatt

422 days ago

The truth is companies get these decisions wrong a lot of the time. And because they’re not transparent about how their rules are enforced or about how much content is taken down, we only hear about the bad decisions when they make headlines. That is happening increasingly often these days, as those in media circles take more interest in the issue.

The Internet's "Nazi Purge" Shows Who Really Controls Our Online Speech

buzzfeed.com

Zac Moffatt

432 days ago

The service is so popular because it’s an excellent value, but that’s in part because it’s priced below cost, financed by debt, which Netflix is able to take on because its stock price is so high.

The Trouble With Netflix

barrons.com

Zac Moffatt

446 days ago

Somehow, his official photographer always happens to be nearby.

Justin Trudeau: The North Star

rollingstone.com

Zac Moffatt

447 days ago

Russians are fond of a proverb, “besplatniy sir biyvaet tol’ko v mishelovke”: “Free cheese can be found only in a mousetrap.”

The Russians Were Involved. But It Wasn’t About Collusion.

nytimes.com

Zac Moffatt

453 days ago

They’re not the best at what they do, they’re the only ones that do what they do.”

Past, Present, Future: How Barstool Sports Is Swinging For The Fences In Digital Media

forbes.com

Zac Moffatt

453 days ago

“The victory of not indoctrinating your kids and yet having them be successful anyway — that’s the ultimate for him,” Ben said.

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

453 days ago

It’s a great handicap to be talking like accountants while the opposition are making moral indictments.”

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

459 days ago

The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry.

Content isn't king

ben-evans.com

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