Zac Moffatt

CEO @TargetedVictory Former Digital Director for @MittRomney

106 Followers | 44 Following

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Zac Moffatt

6 days ago

If I’m doing something that’s counter-industry, and that I think is going to work because it’s counter-industry, then I shouldn’t go join the industry

The Smartest Basketball Mind Outside the NBA

si.com

Zac Moffatt

14 days ago

There won’t be a Spotify of publishing — with literally everything you want. But there will be a Netflix and Hulu and Amazon, etc. — each with a substantial amount of things you want.

The rationalization of publishing

medium.com

Zac Moffatt

28 days ago

he wouldn’t want to run a movie studio now. “It would be like saying, do I want to own a horse-and-buggy company? The idea of a movie is losing its meaning.”

‘All Men Are Guilty,’ Says Mega-Mogul Barry Diller

nytimes.com

Zac Moffatt

44 days ago

In isolation, many of the playbook’s best practices seem mundane. But software companies are often rife with eccentricities and legacy processes endemic to startup culture.

Richer Than Oprah: How The Nation's Wealthiest African-American Conquered Tech And Wall Street

forbes.com

Zac Moffatt

49 days ago

This value is a mix of how much other advertisers bid for placement and how relevant the ad is to the particular situation at hand.

Facebook Doesn’t Make as Much Money as It Could—On Purpose

wired.com

Zac Moffatt

70 days ago

Derek Newell, president of the health tech company Castlight Health, compared being a patient in the traditional American health care system to going to a restaurant with a rich uncle who pays, while the waiter chooses the food. The patient may get to pick the restaurant, but the rich uncle is the insurance company and the waiter is the doctor, who is motivated to keep bringing more entrees and expensive wine.

washingtonpost.com

Zac Moffatt

70 days ago

The Soviet leader, Nikita Khrushchev, had already annoyed Mao by criticizing Stalin, whom Mao regarded as one of the great figures of Communist history. If even Stalin could be purged, Mao could be challenged, too

Who Killed More: Hitler, Stalin, or Mao?

nybooks.com

Zac Moffatt

71 days ago

Of course...

Onstage, Mr. Springsteen, whose working class anthems made him rich, revealed that he’d never been inside a factory. It’s an easy thing to admit to people who paid up to $850 for a seat. They’d assumed the factory thing was a metaphor anyway.

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

71 days ago

It’s like vertical tailgating.”

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

98 days ago

phenomenon of jumbled up global capitalism that uses Silicon Valley ad tools to arbitrage cheap goods from Asia: the Supply Cloud

The Strange Brands in Your Instagram Feed

theatlantic.com

Zac Moffatt

117 days ago

“One of the things that is remarkable to Boomers is that we’re no longer completely in charge, because we’ve been in charge for our whole lives,” he told me once, “and

At Google, Eric Schmidt Wrote the Book on Adult Supervision

wired.com

Zac Moffatt

125 days ago

But the non-innocent explanation is that I’m not getting wiser, I’m just getting better socialized.

Does Age Bring Wisdom?

lesserwrong.com

Zac Moffatt

126 days ago

I don’t fool a lot around with negotiations. If they name a price that makes sense to me, I buy it. If they don’t, I was happy the day before, so I will be happy the day after without owning it.

Buffett FAQ

buffettfaq.com

Zac Moffatt

128 days ago

We need a liberalism that doesn’t just rely on demographic replacement to win elections and a conservatism that doesn’t just rely on fears of that replacement to hold its own.

The Baker and the Empire

nytimes.com

Zac Moffatt

151 days ago

Think they mean smell but yes

When brands are not aligned and redact or change their stances — that’s where activists and trolls lean in, because they small fear."

There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop

businessinsider.com

Zac Moffatt

165 days ago

has a more tactile understanding of what really matters in this country—and how Americans actually receive information—than those who are tasked with covering it.

How Trump Brought the Political Media Class to Its Knees

vanityfair.com

Zac Moffatt

167 days ago

And the subject matter was designed to engage extremist voices on the political fringe, not persuadable voters undecided between Donald Trump and Hillary Clinton.

Why Russia’s Facebook ad campaign wasn’t such a success

washingtonpost.com

Zac Moffatt

173 days ago

Facebook writes algorithms, and designers cut the cloth, but that doesn't mean they control what people look at or what people wear.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

173 days ago

You can only propose. And the more and faster feedback you have, the more data you get but the less control - the more obvious it is that this idea isn't working, no matter what was in your Powerpoint.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

175 days ago

Google is the king of aggregators because, when information shifted from scarcity to abundance, discovery became the point of leverage, and Google was better at discovery than anyone.”

Google's Profits Are Exploding Because the Web Is Massive

theatlantic.com

Zac Moffatt

175 days ago

The answer is that Netflix is trying to outrace the future -- and this is the moment when that future is going to be decided.

Netflix Is Smart to Bet the House on Content

bloomberg.com

Zac Moffatt

181 days ago

but the attacks wouldn’t be so successful if our media institutions hadn’t failed us as well.

Former NPR CEO opens up about liberal media bias

nypost.com

Zac Moffatt

186 days ago

Facebook is the first company to measure false consciousness.

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

186 days ago

Google search is and has to be a mirror of the internet

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

196 days ago

Policies that often seem as if they were drafted by people who have encountered guns only as a figure in a briefing book or an image on the news.

I used to think gun control was the answer. My research told me otherwise.

washingtonpost.com

Zac Moffatt

196 days ago

Perhaps, Harvey as he stated in the NY Times, to the world, should get professional help for a problem that really exists.”

Lisa Bloom, Lawyer Advising Harvey Weinstein, Resigns Amid Criticism From Board Members

nytimes.com

Zac Moffatt

229 days ago

Things that should be changed should be changed.”

How an Angry Man Revolutionized the Modern Sushi Industry

bloomberg.com

Zac Moffatt

230 days ago

Being introduced to politics by “The West Wing” is like being introduced to sex by “Debbie Does Dallas.”

David Litt, an Obama Speechwriter Who Wants No Credit

nytimes.com

Zac Moffatt

230 days ago

the planet must produce “more food in the next four decades than all farmers in history have harvested over the past 8,000 years.”

This Tiny Country Feeds the World

nationalgeographic.com

Zac Moffatt

232 days ago

A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

adexchanger.com

Zac Moffatt

243 days ago

The truth is companies get these decisions wrong a lot of the time. And because they’re not transparent about how their rules are enforced or about how much content is taken down, we only hear about the bad decisions when they make headlines. That is happening increasingly often these days, as those in media circles take more interest in the issue.

The Internet's "Nazi Purge" Shows Who Really Controls Our Online Speech

buzzfeed.com

Zac Moffatt

252 days ago

The service is so popular because it’s an excellent value, but that’s in part because it’s priced below cost, financed by debt, which Netflix is able to take on because its stock price is so high.

The Trouble With Netflix

barrons.com

Zac Moffatt

266 days ago

Somehow, his official photographer always happens to be nearby.

Justin Trudeau: The North Star

rollingstone.com

Zac Moffatt

267 days ago

Russians are fond of a proverb, “besplatniy sir biyvaet tol’ko v mishelovke”: “Free cheese can be found only in a mousetrap.”

The Russians Were Involved. But It Wasn’t About Collusion.

nytimes.com

Zac Moffatt

273 days ago

They’re not the best at what they do, they’re the only ones that do what they do.”

Past, Present, Future: How Barstool Sports Is Swinging For The Fences In Digital Media

forbes.com

Zac Moffatt

273 days ago

“The victory of not indoctrinating your kids and yet having them be successful anyway — that’s the ultimate for him,” Ben said.

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

273 days ago

It’s a great handicap to be talking like accountants while the opposition are making moral indictments.”

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

279 days ago

The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry.

Content isn't king

ben-evans.com

Zac Moffatt

280 days ago

nobody ever gets killed in the media business, they just get niche-ified

Henry Blodget: We’re “deeply underestimating how big digital media can be” in the next decade

niemanlab.org

Zac Moffatt

280 days ago

We are organizations that depend on the First Amendment to do our jobs, but that hardly makes criticism of us — even aggressive attacks from the president of the United States — out of bounds.

The media’s martyr complex is embarrassing

washingtonpost.com

Zac Moffatt

291 days ago

Consequences are more important than probabilities.

A (Long) Chat with Peter L. Bernstein

jasonzweig.com

Zac Moffatt

312 days ago

Everybody gets so concerned about proving how pure they are that they eat their own,” he said.

When a liberal power lawyer represents the Trump family, things can get ugly

washingtonpost.com

Zac Moffatt

328 days ago

The biggest challenge for Anker is not sales. It’s customer perception,”

How Anker is beating Apple and Samsung at their own accessory game

theverge.com

Zac Moffatt

360 days ago

Where newspaper jobs are spread nationwide, internet jobs are not: Today, 73 percent of all internet publishing jobs are concentrated in either the Boston-New York-Washington-Richmond corridor or the West Coast crescent that runs from Seattle to San Diego and on to Phoenix. The Chicagoland area, a traditional media center, captures 5 percent of the jobs, with a paltry 22 percent going to the rest of the country

The Media Bubble Is Real — And Worse Than You Think

politico.com

Zac Moffatt

364 days ago

There’s no difference between us and every other investment bank out there—except your hard work, your management, and the people you hire. Think about it.

How the Financial Collapse Steeled Gary Cohn for the White House

politico.com

Zac Moffatt

364 days ago

What matters is owning the biggest and most engaged network. And because he has the network, he always wins.

Why Facebook Keeps Beating Every Rival: It’s the Network, of Course

nytimes.com

Zac Moffatt

371 days ago

Grant just did his job.

The Reconstruction of Ulysses S. Grant

damninteresting.com

Zac Moffatt

379 days ago

The beauty of Netflix to me is that they’ve said, ‘We’re going to make our best stuff available to you anytime you want it,’ ” Kosner says. “They do it brilliantly, but it’s not rocket science.”

ESPN Has Seen the Future of TV and They’re Not Really Into It

bloomberg.com

Zac Moffatt

386 days ago

“People are not going to sit through a 30-second ad on their phones, and advertisers refuse to adapt. I’m hoping Facebook has the influence to force agencies to produce video ads that are appropriate for short-form content on phones.”

‘We don’t own our audience’: OH from top publishing execs at Digiday Moguls

digiday.com

Zac Moffatt

391 days ago

The NBA is covered in experts, obsessed with peak performance -- and still this pillar of grade-school cafeteria lunches is the staple snack of the league.

The NBA's Secret Addiction

espn.com

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