Zac Moffatt

CEO @TargetedVictory Former Digital Director for @MittRomney

98 Followers | 44 Following

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Zac Moffatt

10 days ago

has a more tactile understanding of what really matters in this country—and how Americans actually receive information—than those who are tasked with covering it.

How Trump Brought the Political Media Class to Its Knees

vanityfair.com

Zac Moffatt

13 days ago

And the subject matter was designed to engage extremist voices on the political fringe, not persuadable voters undecided between Donald Trump and Hillary Clinton.

Why Russia’s Facebook ad campaign wasn’t such a success

washingtonpost.com

Zac Moffatt

18 days ago

Facebook writes algorithms, and designers cut the cloth, but that doesn't mean they control what people look at or what people wear.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

18 days ago

You can only propose. And the more and faster feedback you have, the more data you get but the less control - the more obvious it is that this idea isn't working, no matter what was in your Powerpoint.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

20 days ago

Google is the king of aggregators because, when information shifted from scarcity to abundance, discovery became the point of leverage, and Google was better at discovery than anyone.”

Google's Profits Are Exploding Because the Web Is Massive

theatlantic.com

Zac Moffatt

20 days ago

The answer is that Netflix is trying to outrace the future -- and this is the moment when that future is going to be decided.

Netflix Is Smart to Bet the House on Content

bloomberg.com

Zac Moffatt

26 days ago

but the attacks wouldn’t be so successful if our media institutions hadn’t failed us as well.

Former NPR CEO opens up about liberal media bias

nypost.com

Zac Moffatt

31 days ago

Facebook is the first company to measure false consciousness.

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

31 days ago

Google search is and has to be a mirror of the internet

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

41 days ago

Policies that often seem as if they were drafted by people who have encountered guns only as a figure in a briefing book or an image on the news.

I used to think gun control was the answer. My research told me otherwise.

washingtonpost.com

Zac Moffatt

41 days ago

Perhaps, Harvey as he stated in the NY Times, to the world, should get professional help for a problem that really exists.”

Lisa Bloom, Lawyer Advising Harvey Weinstein, Resigns Amid Criticism From Board Members

nytimes.com

Zac Moffatt

75 days ago

Things that should be changed should be changed.”

How an Angry Man Revolutionized the Modern Sushi Industry

bloomberg.com

Zac Moffatt

75 days ago

Being introduced to politics by “The West Wing” is like being introduced to sex by “Debbie Does Dallas.”

David Litt, an Obama Speechwriter Who Wants No Credit

nytimes.com

Zac Moffatt

75 days ago

the planet must produce “more food in the next four decades than all farmers in history have harvested over the past 8,000 years.”

This Tiny Country Feeds the World

nationalgeographic.com

Zac Moffatt

77 days ago

A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

adexchanger.com

Zac Moffatt

88 days ago

The truth is companies get these decisions wrong a lot of the time. And because they’re not transparent about how their rules are enforced or about how much content is taken down, we only hear about the bad decisions when they make headlines. That is happening increasingly often these days, as those in media circles take more interest in the issue.

The Internet's "Nazi Purge" Shows Who Really Controls Our Online Speech

buzzfeed.com

Zac Moffatt

97 days ago

The service is so popular because it’s an excellent value, but that’s in part because it’s priced below cost, financed by debt, which Netflix is able to take on because its stock price is so high.

The Trouble With Netflix

barrons.com

Zac Moffatt

112 days ago

Somehow, his official photographer always happens to be nearby.

Justin Trudeau: The North Star

rollingstone.com

Zac Moffatt

112 days ago

Russians are fond of a proverb, “besplatniy sir biyvaet tol’ko v mishelovke”: “Free cheese can be found only in a mousetrap.”

The Russians Were Involved. But It Wasn’t About Collusion.

nytimes.com

Zac Moffatt

118 days ago

They’re not the best at what they do, they’re the only ones that do what they do.”

Past, Present, Future: How Barstool Sports Is Swinging For The Fences In Digital Media

forbes.com

Zac Moffatt

118 days ago

“The victory of not indoctrinating your kids and yet having them be successful anyway — that’s the ultimate for him,” Ben said.

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

118 days ago

It’s a great handicap to be talking like accountants while the opposition are making moral indictments.”

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

124 days ago

The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry.

Content isn't king

ben-evans.com

Zac Moffatt

126 days ago

nobody ever gets killed in the media business, they just get niche-ified

Henry Blodget: We’re “deeply underestimating how big digital media can be” in the next decade

niemanlab.org

Zac Moffatt

126 days ago

We are organizations that depend on the First Amendment to do our jobs, but that hardly makes criticism of us — even aggressive attacks from the president of the United States — out of bounds.

The media’s martyr complex is embarrassing

washingtonpost.com

Zac Moffatt

136 days ago

Consequences are more important than probabilities.

A (Long) Chat with Peter L. Bernstein

jasonzweig.com

Zac Moffatt

157 days ago

Everybody gets so concerned about proving how pure they are that they eat their own,” he said.

When a liberal power lawyer represents the Trump family, things can get ugly

washingtonpost.com

Zac Moffatt

173 days ago

The biggest challenge for Anker is not sales. It’s customer perception,”

How Anker is beating Apple and Samsung at their own accessory game

theverge.com

Zac Moffatt

206 days ago

Where newspaper jobs are spread nationwide, internet jobs are not: Today, 73 percent of all internet publishing jobs are concentrated in either the Boston-New York-Washington-Richmond corridor or the West Coast crescent that runs from Seattle to San Diego and on to Phoenix. The Chicagoland area, a traditional media center, captures 5 percent of the jobs, with a paltry 22 percent going to the rest of the country

The Media Bubble Is Real — And Worse Than You Think

politico.com

Zac Moffatt

209 days ago

There’s no difference between us and every other investment bank out there—except your hard work, your management, and the people you hire. Think about it.

How the Financial Collapse Steeled Gary Cohn for the White House

politico.com

Zac Moffatt

209 days ago

What matters is owning the biggest and most engaged network. And because he has the network, he always wins.

Why Facebook Keeps Beating Every Rival: It’s the Network, of Course

nytimes.com

Zac Moffatt

216 days ago

Grant just did his job.

The Reconstruction of Ulysses S. Grant

damninteresting.com

Zac Moffatt

225 days ago

The beauty of Netflix to me is that they’ve said, ‘We’re going to make our best stuff available to you anytime you want it,’ ” Kosner says. “They do it brilliantly, but it’s not rocket science.”

ESPN Has Seen the Future of TV and They’re Not Really Into It

bloomberg.com

Zac Moffatt

231 days ago

“People are not going to sit through a 30-second ad on their phones, and advertisers refuse to adapt. I’m hoping Facebook has the influence to force agencies to produce video ads that are appropriate for short-form content on phones.”

‘We don’t own our audience’: OH from top publishing execs at Digiday Moguls

digiday.com

Zac Moffatt

237 days ago

The NBA is covered in experts, obsessed with peak performance -- and still this pillar of grade-school cafeteria lunches is the staple snack of the league.

The NBA's Secret Addiction

espn.com

Zac Moffatt

238 days ago

The former bookseller accounts for more than half of every new dollar spent online in America.

Amazon, the world’s most remarkable firm, is just getting started

economist.com

Zac Moffatt

253 days ago

"These companies are increasingly attacking the mobile space," he said. "It is a multi-billion dollar opportunity that is still untapped."

"Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly" says WPP chief Sorrell

thedrum.com

Zac Moffatt

265 days ago

And yet there is a mammoth social platform, a cornerstone of the modern internet with more than a billion active users every month, which hosts and even pays for a fathomless stock of bad information, including viral fake news, conspiracy theories, and hate speech of every kind — and it’s been held up to virtually no scrutiny: YouTube.

How YouTube Serves As The Content Engine Of The Internet's Dark Side

buzzfeed.com

Zac Moffatt

272 days ago

Google search is and has to be a mirror of the internet - both the content of the internet and human behaviour on the internet. It's useful to compare it with an index fund, that doesn't have opinions about individual stocks, but only makes technical, mechanistic adjustments to how well its holdings reflects the index

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

272 days ago

But the business we could have built, if we were to go all-in, was not going to justify Medium's valuation. That's a trap of venture funding. If it turns out the market you find isn't big enough, you are in trouble."

INSIDE MEDIUM'S MELTDOWN: How an idealistic Silicon Valley founder raised $134 million to change journalism, then crashed into reality

businessinsider.com

Zac Moffatt

273 days ago

But that would mean 4 years of reporters falling over themselves to explain how great the left is at data and digital is wrong. How is that possible...

In more than two years at the DNC, I had exactly one face-to-face meeting with any of the party leaders whose offices were thirty feet above ours.

We Shouldn’t Blame Data for Bad Campaign Messaging

medium.com

Zac Moffatt

284 days ago

We are moving towards software as Legos.

The Happy Demise of the 10X Engineer

a16z.com

Zac Moffatt

300 days ago

The computing industry progresses in two mostly independent cycles: financial and product cycles.

What’s Next in Computing?

medium.com

Zac Moffatt

300 days ago

, ‘is an instinct rather than an ideology — a culturally shaped set of beliefs and emotions rather than a set of ideas.’”

The Daily 202: On inauguration day, Donald Trump wants to be a president in the mold of Andrew Jackson

washingtonpost.com

Zac Moffatt

310 days ago

“I think the crazy thing is,” he says, “at a place like Twitter, they were all working for Trump this whole year even though they thought they were working for Sanders.”

Peter Thiel, Trump’s Tech Pal, Explains Himself

nytimes.com

Zac Moffatt

314 days ago

California is the eighth largest economy in the world. The Midwest is the fifth. The Midwest is also bigger than Brazil, Russia, and India, each of which had recently caught many a venture capitalist’s eye.

In 5 years, the Midwest will have more startups than Silicon Valley

venturebeat.com

Zac Moffatt

314 days ago

Facebook, a company which now describes itself as “the onramp to the Internet”.

Google’s Eric Schmidt: “Really, Our Biggest Search Competitor Is Amazon”

searchengineland.com

Zac Moffatt

320 days ago

Leadership... right

But Reid broke the Senate, this aide explains, in order to protect vulnerable Democratic senators from having to take votes that would hurt them in their reelection campaigns.

Who Will Do What Harry Reid Did Now That Harry Reid Is Gone?

nymag.com

Zac Moffatt

321 days ago

Apple says it supports two million jobs in the United States.

How China Built ‘iPhone City’ With Billions in Perks for Apple’s Partner

nytimes.com

Zac Moffatt

321 days ago

Apple manages to earn 90 percent of the profits in the smartphone industry worldwide, even though it accounts for only 12 percent of the sales

How China Built ‘iPhone City’ With Billions in Perks for Apple’s Partner

nytimes.com

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