Zac Moffatt

CEO @TargetedVictory Former Digital Director for @MittRomney

108 Followers | 44 Following

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Zac Moffatt

27 days ago

more than half of Vice Media’s traffic on Comscore today comes from a similar arrangement with ranker.com, a site that publishes lists like “The Best Websites to Waste Your Time On,” on which ranker.com was ranked No. 2.

A Company Built on a Bluff

nymag.com

Zac Moffatt

48 days ago

Imagine carrying the burden of Barack Obama, of being too enlightened, sophisticated, mature for his time

The World As It Wasn’t

freebeacon.com

Zac Moffatt

71 days ago

Tolerance is a moral touchstone, then, for young Americans on both the left and the right, but for different reasons.

How Conservatives Can Win Back Young Americans

weeklystandard.com

Zac Moffatt

76 days ago

Twelve may sound like plenty of vendors, but the policy would severely restrict the partner ecosystem if it were widely adopted by DFP customers. Time Inc., Business Insider and ESPN, for instance, respectively have 153, 68 and 22 homepage partner tags, according to Ghostery data.

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

adexchanger.com

Zac Moffatt

83 days ago

“It’s hard to look at the coverage of Mitt Romney, and compare it to the modern-day coverage of Mitt Romney, and think it’s the same person that the media is writing about. Back then he was a dog-torturing robber baron.

The Deep Roots of Trump’s War on the Press

politico.com

Zac Moffatt

83 days ago

It remains something of a myth that Vietnam and Watergate shattered Americans’ innocence and launched an era of institutional mistrust.

The Deep Roots of Trump’s War on the Press

politico.com

Zac Moffatt

83 days ago

YouTube’s Plan to Clean Up the Mess That Made It Rich

bloomberg.com

Zac Moffatt

96 days ago

If I’m doing something that’s counter-industry, and that I think is going to work because it’s counter-industry, then I shouldn’t go join the industry

The Smartest Basketball Mind Outside the NBA

si.com

Zac Moffatt

104 days ago

There won’t be a Spotify of publishing — with literally everything you want. But there will be a Netflix and Hulu and Amazon, etc. — each with a substantial amount of things you want.

The rationalization of publishing

medium.com

Zac Moffatt

118 days ago

he wouldn’t want to run a movie studio now. “It would be like saying, do I want to own a horse-and-buggy company? The idea of a movie is losing its meaning.”

‘All Men Are Guilty,’ Says Mega-Mogul Barry Diller

nytimes.com

Zac Moffatt

134 days ago

In isolation, many of the playbook’s best practices seem mundane. But software companies are often rife with eccentricities and legacy processes endemic to startup culture.

Richer Than Oprah: How The Nation's Wealthiest African-American Conquered Tech And Wall Street

forbes.com

Zac Moffatt

140 days ago

This value is a mix of how much other advertisers bid for placement and how relevant the ad is to the particular situation at hand.

Facebook Doesn’t Make as Much Money as It Could—On Purpose

wired.com

Zac Moffatt

160 days ago

Derek Newell, president of the health tech company Castlight Health, compared being a patient in the traditional American health care system to going to a restaurant with a rich uncle who pays, while the waiter chooses the food. The patient may get to pick the restaurant, but the rich uncle is the insurance company and the waiter is the doctor, who is motivated to keep bringing more entrees and expensive wine.

The tech industry thinks it’s about to disrupt health care. Don’t count on it.

washingtonpost.com

Zac Moffatt

160 days ago

The Soviet leader, Nikita Khrushchev, had already annoyed Mao by criticizing Stalin, whom Mao regarded as one of the great figures of Communist history. If even Stalin could be purged, Mao could be challenged, too

Who Killed More: Hitler, Stalin, or Mao?

nybooks.com

Zac Moffatt

161 days ago

Of course...

Onstage, Mr. Springsteen, whose working class anthems made him rich, revealed that he’d never been inside a factory. It’s an easy thing to admit to people who paid up to $850 for a seat. They’d assumed the factory thing was a metaphor anyway.

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

161 days ago

It’s like vertical tailgating.”

Jimmy Buffett Does Not Live the Jimmy Buffett Lifestyle

nytimes.com

Zac Moffatt

188 days ago

phenomenon of jumbled up global capitalism that uses Silicon Valley ad tools to arbitrage cheap goods from Asia: the Supply Cloud

The Strange Brands in Your Instagram Feed

theatlantic.com

Zac Moffatt

208 days ago

“One of the things that is remarkable to Boomers is that we’re no longer completely in charge, because we’ve been in charge for our whole lives,” he told me once, “and

At Google, Eric Schmidt Wrote the Book on Adult Supervision

wired.com

Zac Moffatt

215 days ago

But the non-innocent explanation is that I’m not getting wiser, I’m just getting better socialized.

lesserwrong.com

Zac Moffatt

216 days ago

I don’t fool a lot around with negotiations. If they name a price that makes sense to me, I buy it. If they don’t, I was happy the day before, so I will be happy the day after without owning it.

Buffett FAQ

buffettfaq.com

Zac Moffatt

218 days ago

We need a liberalism that doesn’t just rely on demographic replacement to win elections and a conservatism that doesn’t just rely on fears of that replacement to hold its own.

The Baker and the Empire

nytimes.com

Zac Moffatt

242 days ago

Think they mean smell but yes

When brands are not aligned and redact or change their stances — that’s where activists and trolls lean in, because they small fear."

There is no winning for marketers in the age of Trump, a divided America and the constant social media outrage loop

businessinsider.com

Zac Moffatt

255 days ago

has a more tactile understanding of what really matters in this country—and how Americans actually receive information—than those who are tasked with covering it.

How Trump Brought the Political Media Class to Its Knees

vanityfair.com

Zac Moffatt

258 days ago

And the subject matter was designed to engage extremist voices on the political fringe, not persuadable voters undecided between Donald Trump and Hillary Clinton.

Why Russia’s Facebook ad campaign wasn’t such a success

washingtonpost.com

Zac Moffatt

263 days ago

Facebook writes algorithms, and designers cut the cloth, but that doesn't mean they control what people look at or what people wear.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

263 days ago

You can only propose. And the more and faster feedback you have, the more data you get but the less control - the more obvious it is that this idea isn't working, no matter what was in your Powerpoint.

Fashion, Maslow and Facebook's control of social

ben-evans.com

Zac Moffatt

265 days ago

Google is the king of aggregators because, when information shifted from scarcity to abundance, discovery became the point of leverage, and Google was better at discovery than anyone.”

Google's Profits Are Exploding Because the Web Is Massive

theatlantic.com

Zac Moffatt

265 days ago

The answer is that Netflix is trying to outrace the future -- and this is the moment when that future is going to be decided.

Netflix Is Smart to Bet the House on Content

bloomberg.com

Zac Moffatt

271 days ago

but the attacks wouldn’t be so successful if our media institutions hadn’t failed us as well.

Former NPR CEO opens up about liberal media bias

nypost.com

Zac Moffatt

276 days ago

Facebook is the first company to measure false consciousness.

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

276 days ago

Google search is and has to be a mirror of the internet

Facebook and Snapchat: metrics versus creation

ben-evans.com

Zac Moffatt

286 days ago

Policies that often seem as if they were drafted by people who have encountered guns only as a figure in a briefing book or an image on the news.

I used to think gun control was the answer. My research told me otherwise.

washingtonpost.com

Zac Moffatt

286 days ago

Perhaps, Harvey as he stated in the NY Times, to the world, should get professional help for a problem that really exists.”

Lisa Bloom, Lawyer Advising Harvey Weinstein, Resigns Amid Criticism From Board Members

nytimes.com

Zac Moffatt

320 days ago

Things that should be changed should be changed.”

How an Angry Man Revolutionized the Modern Sushi Industry

bloomberg.com

Zac Moffatt

320 days ago

Being introduced to politics by “The West Wing” is like being introduced to sex by “Debbie Does Dallas.”

David Litt, an Obama Speechwriter Who Wants No Credit

nytimes.com

Zac Moffatt

320 days ago

the planet must produce “more food in the next four decades than all farmers in history have harvested over the past 8,000 years.”

This Tiny Country Feeds the World

nationalgeographic.com

Zac Moffatt

322 days ago

A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

adexchanger.com

Zac Moffatt

333 days ago

The truth is companies get these decisions wrong a lot of the time. And because they’re not transparent about how their rules are enforced or about how much content is taken down, we only hear about the bad decisions when they make headlines. That is happening increasingly often these days, as those in media circles take more interest in the issue.

The Internet's "Nazi Purge" Shows Who Really Controls Our Online Speech

buzzfeed.com

Zac Moffatt

342 days ago

The service is so popular because it’s an excellent value, but that’s in part because it’s priced below cost, financed by debt, which Netflix is able to take on because its stock price is so high.

The Trouble With Netflix

barrons.com

Zac Moffatt

357 days ago

Somehow, his official photographer always happens to be nearby.

Justin Trudeau: The North Star

rollingstone.com

Zac Moffatt

357 days ago

Russians are fond of a proverb, “besplatniy sir biyvaet tol’ko v mishelovke”: “Free cheese can be found only in a mousetrap.”

The Russians Were Involved. But It Wasn’t About Collusion.

nytimes.com

Zac Moffatt

363 days ago

They’re not the best at what they do, they’re the only ones that do what they do.”

Past, Present, Future: How Barstool Sports Is Swinging For The Fences In Digital Media

forbes.com

Zac Moffatt

363 days ago

“The victory of not indoctrinating your kids and yet having them be successful anyway — that’s the ultimate for him,” Ben said.

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

363 days ago

It’s a great handicap to be talking like accountants while the opposition are making moral indictments.”

One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump

nytimes.com

Zac Moffatt

369 days ago

The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry.

Content isn't king

ben-evans.com

Zac Moffatt

371 days ago

nobody ever gets killed in the media business, they just get niche-ified

Henry Blodget: We’re “deeply underestimating how big digital media can be” in the next decade

niemanlab.org

Zac Moffatt

371 days ago

We are organizations that depend on the First Amendment to do our jobs, but that hardly makes criticism of us — even aggressive attacks from the president of the United States — out of bounds.

The media’s martyr complex is embarrassing

washingtonpost.com

Zac Moffatt

381 days ago

Consequences are more important than probabilities.

A (Long) Chat with Peter L. Bernstein

jasonzweig.com

Zac Moffatt

402 days ago

Everybody gets so concerned about proving how pure they are that they eat their own,” he said.

When a liberal power lawyer represents the Trump family, things can get ugly

washingtonpost.com

Zac Moffatt

418 days ago

The biggest challenge for Anker is not sales. It’s customer perception,”

How Anker is beating Apple and Samsung at their own accessory game

theverge.com

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