Valerie Brown

273 days ago

I absolutely love the food innovation of this brand

Deep Inside Taco Bell’s Doritos Locos Taco

In early 2009, three years prior to Taco Bell’s 50th anniversary, CEO Greg Creed was already experiencing something of a midlife crisis. “Our target audience is [customers] in their 20s. Turning 50 makes us sound old, and I didn’t want to sound old,” Creed explains.