Snapchat raised $1.8B in a Series F round; leaked deck reveals revenues, user numbers
It also notes that the company has estimated that revenues will be between $250 million and $350 million for 2016, and between $500 million and as much as $1 billion for 2017.
The higher end of those ranges are not internal revenue figures, according to the deck: they are based on bullish sales targets at the company. You should take them with a small grain of salt for another reason, too: they were published before the company started to ramp up revenue generation through things like advertising and Discover, which also comes at a price for brands.
In formal economic terms, ‘innovation’ involves the diffusion of new things and practices. The term is completely agnostic about whether these things and practices are good.
In her classic 1983 book, More Work for Mother, Ruth Schwartz Cowan examined home technologies – such as washing machines and vacuum cleaners – and how they fit into women’s ceaseless labour of domestic upkeep. One of her more famous findings was that new housekeeping technologies, which promised to save labour, literally created more work for mother as cleanliness standards rose, leaving women perpetually unable to keep up.
Despite recurring fantasies about the end of work or the automation of everything, the central fact of our industrial civilisation is labour, and most of this work falls far outside the realm of innovation.
Infrastructure failures – train crashes, bridge failures, urban flooding, and so on – are manifestations of and allegories for America’s dysfunctional political system, its frayed social safety net, and its enduring fascination with flashy, shiny, trivial things.
A professional innovation consultant advised his clients to ban the word at their companies. He said it was just a ‘word to hide the lack of substance’
Innovation provided a way to celebrate the accomplishments of a high-tech age without expecting too much from them in the way of moral and social improvement.
Vulnerability Creates a Compassionate Heart
There are other forms of vulnerability, such as the willingness to be with someone who is suffering. What do you do when your friends start talking about their troubles? Can you recognize any of these behaviors?
You offer a solution that may fix the problem, as if you were an engineer offering advice on how to repair a machine.
You tell your friend to do what you have done in a slightly similar case.
You get angry at the third party about whom your friend is complaining.
You change the subject as soon as possible, to talk about your own troubles.
All these behaviors are techniques for avoiding vulnerability. It might be a big surprise to learn that people do not want you to solve their troubles; they simply want you to be with them in their distress. Even if you offer the best advice from your own life, your friends may not be able to solve their problems by doing what you did, because they're working with different life lessons. The next time a friend confides in you, you could nurture your openness and vulnerability by just sitting with your friend, feeling their emotion, without trying to stop it, and offering your compassion.
Life's problems have a meaning and a purpose. The solution will come, but meanwhile we have to feel the naked reality of what's really happening. Being with a friend who needs us may be uncomfortable, but our ability to share their emotional space shows vulnerability and may be the best way to understand what is the stimulus and what is the reaction. Also, we all go through the same problems, essentially, and being vulnerable with our friend will offer us an experience we can draw upon when you encounter your version of that problem.
They’re positioning it a luxurious option, but what they’re really selling you is a load of BS when it comes to quality. See what I mean about blurry and half-baked?
I bet that feels rewarding to Burberry’s head designer. I can’t even afford these clothes and it irks me.
Email tends to have a better percentage reach than a non-promoted Facebook post (based on open rates as % of delivered emails vs. organic reach as % of page Likes) and, if you get it right, a decent click-through rate too. If time and resource is scarce, it might be better spent doing some analysis and segmentation of your customer base and refining your CRM strategy.
Decide what role, if any, social media should play. This should be based on those objectives, but also the amount of time and resource you can dedicate to it and the skills of the person who’ll be running the channels.
However, a more fundamental problem for many businesses is that, actually, they don’t have a social media strategy. Not a proper one, one that begins with commercial objectives and has a carefully considered route mapped out of how they’re going to get there. If you don’t know where you’re headed then how can you possibly judge how well the journey’s going?
Vennage – beautiful interface, great free icons (is that Pikachu!?)
Infoactive – simple but beautiful – I love the ‘logo and sources’ text block
I’ve been a fan of Adobe Color CC for years to help me decide colour schemes.
A great place to find cute icons is the Noun Project – there’s pretty much a symbol for everything you can imagine!
The British Fashion Council is supportive of Burberry's new strategy, saying that other LFW brands are also considering a consumer-focused approach. Meanwhile, the CFDA has hired the Boston Consulting Group to reevaluate the purpose of New York Fashion Week. Unifying men's and women's fashion weeks should certainly be part of these discussions. It seems forward-thinking brands are already moving in that direction.
So, our view is that, going forward, there will not necessarily be a single operating model that the entire industry employs, but rather a variety of ways in which designers will address the question of how to connect and transact with consumers in the digital age. We could go from one way of doing business, to multiple ways, each catering to the different strategies, end customers and business goals of a given brand.
Via The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It:
According to the American Psychological Association, the most effective stress-relief strategies are exercising or playing sports, praying or attending a religious service, reading, listening to music, spending time with friends or family, getting a massage, going outside for a walk, meditating or doing yoga, and spending time with a creative hobby. (The least effective strategies are gambling, shopping, smoking, drinking, eating, playing video games, surfing the Internet, and watching TV or movies for more than two hours.)
7) Tired? Go With Your Gut
The research is clear on this one. When you’re full of pep, trust that logical brain. When you’re wiped, go with your gut:
Executive functioning depends on energy provided by glucose, and we know from previous research that the performance of various conscious processes deteriorates when energy is low… when making decisions, the unconscious can best be trusted when blood glucose levels are low, whereas conscious deliberation yields the best results when blood glucose levels are elevated.
Plenty of research shows that using your “signature strengths” makes you happier. But studies also show that engaging those abilities boosts your energy, too:
The more hours per day adults believe they use their strengths, the more likely they are to report having ample energy, feeling well-rested, being happy, smiling or laughing a lot, learning something interesting, and being treated with respect.
Soldiers are going on a 40 kilometer march in full gear. But researchers tell some of them the march is 30km, others it’s 40km and another group it’s 60km.
Now what happens when you test the level of stress hormones in their bodies as they hike? Their stress levels match their expectations, not the reality.
What did the researchers take away from these results? “Both hope and despair are self-fulfilling prophecies.”
3) Pick The Right Goals — And Shut Up
Maybe you have relative goals: I want to beat Larry. Or maybe you have objective goals: I want a perfect score.
But if you want to boost your energy levels the only goal you need to keep in mind is to “get better.”
Via Nine Things Successful People Do Differently:
Research shows that a focus on getting-better also enhances the experience of working; we naturally find what we do more interesting and enjoyable when we think about it in terms of progress, rather than perfection… In fact, a recent set of studies shows that interest doesn’t just keep you going despite fatigue; it actually replenishes your energy.
Yes, Glass will be back, when Google learns to focus on community health workers, not fashion models!)
“It was about clothes that move between what we wear for going out and staying in – simple easy things, but you do something to the fabric,” said Richardson when asked about the influence of athevening. The year on the collection’s moodboard was 1993, he said, but the emphasis was on “how that mood translates to now”.
Backstage, design director Gordon Richardson gave little of the inspiration away, for fear of the collection becoming pigeonholed. The 90s and the latest fashion buzzword “athevening” – slouchy sportswear to wear out on the town – were mentioned but not quite committed to.
Other beauty companies have focused on growing by connecting with customers through content and social media. Birchbox combined the two teams into one, under the title of “brand voice,” while decades-old brand Benefit transitioned into a digital world by building buzz with its cheeky-toned social media and email voice. Brands born in the digital age, however, have the advantage of a clean slate.
9. Outreach To Bloggers Of Related Posts
From time to time I write a post that has been touched upon in a similar manner before.
For example, awhile back I wrote a post on dominating Triberr (see above). It was one of the few case studies on Triberr that I had seen written, and I thought other bloggers, who had mentioned Triberr to their audience, would be interested in checking it out.
I did a search for Triberr marketing in Google and found a handful of bloggers, who I could let know about what I wrote.
I found a dozen or so and emailed them my case study to see if they would be interested in weighting in.
Over 50 comments and 250 shares.
Regardless of how they do it, though, making the department store experience magical once again is not going to be easy. “The bottom line is that everything has gotten more competitive,” Burke says. “The ones that are really clear on who their customer is are the ones that are ahead of the game.”
Retailers are also thinking more about customisation when merchandising individual stores. “Sometimes, the way the department stores are organised, they fail to address the needs of the local market,” Burke says. “They’ve realised that they have to do that. What applies to one store in the middle of America doesn’t necessarily apply elsewhere.”
When it comes to service, many are betting on personalisation. Consider Saks’ latest move. Last year, under the supervision of then-president Marigay McKee, the store began publishing a bi-annual, hardcover magalog that featured all the latest and greatest in fashion offerings and was distributed to Saks’ top tier of clientele. (About 200 copies were mailed out.) When Metrick replaced McKee in April 2015, he chose to continue publishing the book, but added a twist this fall. Prior to receiving a copy of the final publication, VIPs were sent a binder-clipped, high-resolution preview dotted with hand-written sticky notes from Margolies, who was appointed chief merchant soon after Metrick arrived. “The response we got was unbelievable,” Metrik says. “What we realised was that they want access. They want to be a part of it, and we want them to feel like they’re a part of it.”
Saks’ Metrick drives home a similar sentiment: “We’re going to de-departmentalise the department store,” he says. “There are brands that we have where you walk into the store right now and ask for Brand X and we would say, ‘How much do you want to spend? Some of it’s on the third floor, some of it’s on the fifth floor.’ But she wants to browse for things the way she does online."
Metrick cites the planned lifestyle floor, where brands of different prices but similar sentiment will be merchandised together.
None have been so outwardly lauded, though, as Nordstrom’s Pop-In, a rotating pop-up shop curated by vice president of creative projects Olivia Kim. Every four-to-eight weeks, Kim — a former buyer at Opening Ceremony — and her team of four build a new concept within Nordstrom’s Seattle flagship. Online, the microsite is re-skinned.
A less controversial way to drive foot traffic is through in-store events. At Saks Fifth Avenue, for instance, chief executive Marc Metrick says that, along with the typical celebrity appearances — like Michael Kors trunk shows and Bobbi Brown book signings — the retailer has begun to host seasonal cocktails at its regional locations, where fashion director Roopal Patel or chief merchant Tracy Margolies present trend reports. “Even if they don’t transact at that moment, you’ve now triggered a connection with them,” Metrick says. “That will translate to another visit with an intent to purchase.”
In a 2015 Accenture survey of 6,000 consumers — 1,707 of whom were millennials — 41 percent said they practice show-rooming, or the act of looking at merchandise in store and purchasing it online later.
Alongside historic events and changes to communication, the effect of neo-liberalism as an established economic and cultural weight upon this generation cannot be underestimated. David Harvey argues:
“This is a world [the mid 70s onwards] in which the neoliberal ethic of intense possessive individualism and financial opportunism has become the template for human personality socialisation…The impact is increasingly individualistic isolation, anxiety, short-termism and neurosis in the midst of one of the greatest material urban achievements ever constructed in human history.” 
This succinct explanation demonstrates just how difficult the job of learning and working is for the new generation of students. Surrounded by material excess and opportunity, the economic pattern of neo-liberalism and its cultural influence has burrowed a hole in their generational psyche; despite opportunities to have everything they could ever want, there is an emptiness.
Here’s the morning ritual that will make you happy all day:
Have something to look forward to: Plans with a friend are always good.
Manage your mood: Don’t check email. Do what gives you a feeling of control.
Eat breakfast: If you eat nothing and end up killing someone, well… I hope it’s not me.
Do something you dread: You’ve got the willpower. And you’ll feel so much better afterwards.
Send a “thank you” email: Yes, it’s that simple. Really.
Plan how you’ll deal with challenges: Think about the worst that could happen and it probably won’t.
Kiss somebody you love: If this makes you late for work, feel free to blame me.
Now that fashion blogging is ubiquitous, upward mobility is as much as an effort in that sphere as it is in the traditional fashion industry. These handpicked fashion prodigies have reached a status that’s almost impossible to attain. Since fashion blogging is practically a business venture more than it is a pastime, success in that area seems to be slowing down.
‘Millennials are expecting more than ever from brands, and they’re increasingly starting to lead in the luxury space, causing a need for luxury to pivot to appeal to them,’ says Lucie Greene, worldwide director of JWTIntelligence in New York. ‘They expect hyper-transparency, ethical behaviour, sustainability and values from the brands they consume. Luxury brands going forward will have to adjust to this. Consider the rise of Warby Parker and Everlane, which combine luxury with responsibility and transparent sourcing.’
‘In a global economy with highly educated consumers, every country and every company will increasingly be required to produce high-quality goods in acceptable working conditions,’ says van Zyl, who also continues to teach human rights at New York University. ‘I don’t believe there is, or should be, a trade-off between quality and fair labour practices.’
Sustainability is also becoming a recruitment issue as young designers look for training that addresses sustainability and then look to work for companies that take the matter seriously.
Sustainability programmes are a work in progress, and some luxury goods chiefs will privately admit that sustainability is not an issue for many of its current customers, and the brands don’t want to ram it down their throats. All the same, they are betting that the next wave of luxury consumers will care about sustainability – and care very deeply.
But the smarter businesses are trying to tell and sell a different story, broadening the definition of quality to include environmentally and socially positive methods of production as well as focusing on innovative design, craftsmanship and fine materials.
As our demands for transparency increase, sustainability – what used to be seen as a dry, technical issue involving complex studies of biodiversity and supply chains – is even becoming sexy.
Last year, Management Today named Beckham top of its list of 100 entrepreneurs, pointing out her turnover had grown from £1m to £30m in just five years.
Being Posh Spice helped her later career, says John Illsley, a valuation director for the brand valuation company Intangible Business. “She was always positioned within the Spice Girls as the one who was more stylishly dressed, and the image that she was allowed to portray in the group was one which more suited a move into a fashion-based brand than perhaps the other four.”
Beckham will have consolidated her transformation from overexposed paparazzi fodder to respected fashion designer and businesswoman.
How habits work
Via Habit: The 95% of Behavior Marketers Ignore:
Habits emerge from the gradual learning of associations between an action and outcome, and the contexts that have been associated with them. Once the habit is formed, various elements from the context can serve as a cue to activate the behavior, independent of intention and absent of a particular goal… Very often, the conscious mind never gets engaged.
The reason why writing to do lists (or a diary) is so helpful!
The solution is to get the worries out of your head. Write them down. Why does this work? Neuroscientist Daniel J. Levitin explains that writing things down deactivates “rehearsal loops” in your brain.
Via The Organized Mind: Thinking Straight in the Age of Information Overload:
When we have something on our minds that is important— especially a To Do item— we’re afraid we’ll forget it, so our brain rehearses it, tossing it around and around in circles in something that cognitive psychologists actually refer to as the rehearsal loop, a network of brain regions that ties together the frontal cortex just behind your eyeballs and the hippocampus in the center of your brain… The problem is that it works too well, keeping items in rehearsal until we attend to them. Writing them down gives both implicit and explicit permission to the rehearsal loop to let them go, to relax its neural circuits so that we can focus on something else.
As the neuroscientist David Eagleman puts it in The Secret Lives of the Brain: "When an idea is served up from behind the scenes, the neural circuitry has been working on the problems for hours or days or years, consolidating information and trying out new combinations. But you merely take credit without further wonderment at the vast, hidden political machinery behind the scenes."