5 lessons foreign companies interested in China can learn from Uber
This is what I call WAR in business. Folks who are true entrepreneurs and understand the quote "business is a mix of war and sports" from Andre Maurois, should read this article. Shows the reality of the business world when sharks fight each other.
Something for visionary Entrepreneurs. You better be prepared if you're exploring Cuba's new marketplace, otherwise you'll throw yourself right in the middle of a storm without even realizing. Here's the basics.
GREAT NEWS for Marketers. A new powerful channel to explore.
" Reddit is going to start offering users a new profile page design that will let them make posts directly to the pages themselves (not just communities), and Reddit users who are logged in will be able to follow the profile for new posts.
Example of Reddit Page: https://www.reddit.com/user/shitty_watercolour "
Very good article and a short one too for those who are in a hurry. Welcome to the terms "Screenless SEO", Psychographic Segmentation", "Facebook Chatbot Analytics" and more. These will dictate how marketers play the game from now on.
The marketplace is worse by the day. Weak monkey-like agencies are putting their chips in manipulation-marketing so be aware. I wonder if that really has to do with the global economy breakdown, or if it's just lack of moral values.
"The first UK-based agency I spoke to was more candid than the language on its website. A representative brazenly told me that it had handled “multinational and multilingual” campaigns for forex (financial and currency exchange) companies. As if it was an everyday, pedestrian activity to wage war on authentic discourse on behalf of a faceless corporation.
When pressed on his exact methods, he explained “Well there's different IP addresses, they have real emails behind them that aren't anything to do with your company at all, different avatars, you know, if you can tell me roughly what they're saying, we can rework it so it looks natural. So we'll make an effort to make it look natural.”
He continued, “I work with a number of accounts on Reddit as well that we can use and just, basically, change the conversation. And make it a bit more positive. We can get rid of the negative thread and just start a new thread”.
Time to keep up with the Marketplace guys.
This article will probably SURPRISE YOU with some social networks people are not talking about much, but have gigantic potential for sales and traffic. Here you'll find all the ideal niches that fit the PART II of this series. For certain businesses, like those who run e-commerce websites will have a few new options to explore now. Or maybe you want to monitor CEOs and high-level people. Well, everything is there.
Have fun reading, my friend.
The guy could NOT move anything but his face. This guy used to follow me back in 2015 when my company's USP was different and after seeing his story, I cannot respect him more. Moving to Mexico in those conditions takes REAL guts. I love reading these kind of heroic stories. Powerful article. Check it out if you want motivation.
Here are some marketing moves you can make to take your App from zero to Hero. Stuart Hall spent ZERO cents promoting his App and got 2.3 MILLION downloads. Want to know the best Marketing strategy? Answer: Care.
This is some NSA-like article because it REALLY shows (with data) how Facebook is creating Shadow Profiles of you, how is collecting data that you never published and the power that Facebook employees have behind the scenes, meaning, the free access to your facebook accounts.
Marketer? Entrepreneur? NORMAL person? Read this.
Some scary stuff going on behind the scenes through Facebook. Knowing this changes how you view the social network. Do you know that some people stated that Facebook is capturing your keystrokes BEFORE you actually hit the post button?
Very interesting REAL case study in which Dan Sharp and his agency were able to HIJACK the rankings of the official Google SEO starter guide by uploading a PDF copy. If content with over 2.100 links from root domains from Google itself can be hijacked, then what's the way out to prevent this?
I mentioned this in my 1st professional speech and now we have a more tangible example from The Next Web so you can understand what level of POWER A.I. is bringing to the marketplace. Recalibrate your business projects assuming stuff like this will take over the market in no time.
Therefore, find the key points that differ you from a machine and only then embrace Entrepreneurship. What a human can bring to the table? Think about that. Otherwise, the machines will take your place.
A VERY GOOD article from Wired about how to actually protect your emails. Include a walkthrough of the real life story of Snowden himself, using all mechanisms to protect his first emails as a whistleblower.
And I've been hearing from friends that Snapchat is dying. Funny. After even Facebook trying to buy it. Here's what's going on:
A quick read that reveals a new Marketing trend: Bringing back the old days to life again.
Marketers, pay heavy attention to this:
"Just as a brand’s how-to tutorial or a publisher’s news article can be distributed through a Facebook page or Twitter account, so can it be sent through a Facebook Messenger bot. And now, just as a Facebook page or Twitter account can be home to platform-specific content like a native video or a Canvas or Moment post, a Facebook Messenger bot can host native content."
New marketing possibilities just arrived.
A very good article about How to Learn in 2 Days what would take 6 months. Pieces of Tony Robbins advice, statements backed by research and of course, voice of experience.
That's what I like to read.
Powerful piece from the NY Times about the A.I. awakening. Very long read though, come prepared to read a lot.
A quick read that worth the few minutes if you're an Entrepreneur, CMO or Marketer.
The very first block tells you WHY YOU MUST read this piece:
"As the founding lead of the Google Brain team, former director of the Stanford Artificial Intelligence Laboratory, and now overall lead of Baidu’s AI team of some 1,200 people, I’ve been privileged to nurture many of the world’s leading AI groups and have built many AI products that are used by hundreds of millions of people. Having seen AI’s impact, I can say: AI will transform many industries. But it’s not magic. To understand the implications for your business, let’s cut through the hype and see what AI really is doing today."
This technique is not new, especially to high-level Entrepreneurs and those addicted to optimize performance on work hours. But, the case study itself worth the reading because you get to see the logic applied in a real-life scenario. I recommend this quick article for those seeking a new way of doing their own work hours.
"Look at AI in retailing for example, facial recognition is now being used not only to deter shoplifters by scanning their images on CCTV cameras. Facial recognition is now capturing customers’ “dwell times” as well. That means that if you linger for a notable length of time by a certain product - say, a coffeemaker - that information will be stored for use upon your next visit."
This is something that made me think because I've been doing this for a while in the past few months to test new things, and I did notice a HUGE BOOST in energy levels.
With all these successful people in this article being also nappers, I believe this worth the shot. Give youself a try.
A quick, simple and yet very powerful message that everyone who is wanting to become someone in life should read. Enjoy.
Now you can have a more in-depth look from the inside to know who is behind ML when the company is Facebook. Enjoy.
A True Entrepreneur knows how this video shows the reality, the behind the scenes moments all of us have gone through. A quick and special video that worth watching.
The PART II of A.I. Revolution published by Wait But Why, one of the best blogs on the whole internet. I highly recommend this reading so you don't get deceived by unrealistic futurists.
This is a powerful article about A.I. that Elon Musk himself shared on his Twitter account. It REALLY DOES explain everything about A.I., revealing that we're not heading to a place of sunshine and rainbows.
PURE TRUTH: “Anyone making confident predictions about anything having to do with the future of artificial intelligence is either kidding you or kidding themselves,” McAfee says.
Everyone has faced hard times in life and business. Nonetheless, what if I say that it's all in your head? What if you could reframe reality itself? Here's how.
I almost totally agree with this view. But it's undeniable that we're facing dark grounds in business in the next 24 months. Getting attention is the newest most valuable skill of a Marketer. And for sure, redoing ourselves and understanding the needs of content consumers and the media industry, is the starting point.
Especially in this noisy business universe we live today, mastering the user context is the probably THE ONLY WAY to effectively deliver a marketing message. Sales depends on it. our business depends on it. Just see if you're covering all grounds.
This is what I call mastering your business. If you're an Entrepreneur then trying this is a MUST. After all, we shouldn't make only customers happy, but employees as well. Here's the case study that resulted in incredible rewards:
A Truth many are avoiding to tell people. I can see many lies being launched as articles or "research" when in fact, we're heading to a problem we haven't seen before. If people like Elon Musk, Bill Gates and Stephen Hawking are worried, and mentioning things such as "universal basic income" then this is definitely something you should master to avoid being caught off guard.
Reality has finally struck us. The game is now only for those who are putting money on the table, and even those guys are battling for people's attention since the amount of business PER user on Facebook has dramatically rose in the last 24 months.
How CEOs and C-level executives are consuming content is a very valuable piece of information entrepreneurs and marketers must know. If they're reading content on their smartphones while in the comfort of their houses, while watching Netflix, then you know that your competition is not an agency, but Netflix. Great information revealed.
Pricing is not rocket science, but it demands certain values and principles like Courage, for instance. Merge the principles with the techniques used by top entrepreneurs, and you'll be able to grow much faster by charging more.
Here I show you what you REALLY need to track in the whole marketplace, worldwide. Set these Google Alerts and you'll be aware of what is going on in the Marketing industry and in Business in general. REMEMBER: Missing important information that assists you in business decisions is easy nowadays due to the massive amount of noise. This prevents such thing. Enjoy.
The 4 core points in Entrepreneurship that you need to pay attention to, in order to stay winning in the marketplace. Monitor these 4 areas, and you're between the A Players. Ignore one of them, and sudden death may come to you overnight.
If you're doing Marketing and Sales without going through these 5 Fundamentals, then you can bet that there's some SERIOUS optimization that you can do to multiply exponentially your results. Filtering your clients with these will show you how much effort you're wasting.
A Copywriting Secret the masters don't usually tell you. Have you heard of all eight of them?
Which areas can you push in the human brain to make you sell much more!? How can you instinctively connect to humans without knowing them? Here's the super power you have at hand.
This is a piece which demonstrates the COMPLETE POWER of Neuromarketing. Once advertising can now be tested before you launch it in the marketplace, you better see what has now become possible.
If you learn how to get in inside your customer's head with words, sales becoming a much easier process. If you know how to USE the 5 human senses, then this becomes child's play.
This is an article in which I cover ALL MAIN AREAS that Artificial Intelligence is merging with Marketing. What's new? How much power can your company have now? What type of tasks can robots already do and what are the Dark sides to it? Just read this and you'll understand the new marketplace.
Neuromarketing is ONE of the main super powers you must be using in the Era where attention is pretty rare. Besides, color psychology has its limitations. You can't use certain colors in certain countries because they mean something entirely different.
Something you MUST read if you're about to embrace Entrepreneurship. It's not all sunshine and rainbows. And yes, I just quoted Rocky 6.
If you're a Marketer in this noisy world then this is a must-read. Without this principle the rest is useless. Strategies, techniques etc.