PETERSON TEIXEIRA

Marketing Master, Entrepreneur, Business Consultant and Coach. DOMINATE THE GAME: www.petersonteixeira.com

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PETERSON TEIXEIRA

3 days ago

FINALLY something worth reading regarding the reality behind Instagram. If you think IG is still the same, think again.

I Spent Two Years Botting on Instagram — Here’s What I Learned

petapixel.com

PETERSON TEIXEIRA

8 days ago

The Grid is something I saw a while ago but when you read this whole article you can see where we're going, and how powerful A.I. is becoming by the day. Designers, Marketers, Entrepreneurs, check this out.

Algorithm-Driven Design: How Artificial Intelligence Is Changing Design

smashingmagazine.com

PETERSON TEIXEIRA

14 days ago

I recommend this article from Authority Hacker for those who are still with their hands on the dirt, and need to master things faster. A LOT of very advanced tools are shown, enjoy your new arsenal.

The 33 Best Chrome Extensions For Online Marketers

authorityhacker.com

PETERSON TEIXEIRA

23 days ago

Another point for anyone here in business to worry about. I'm just gonna highlight a few points, but there are other points you need to know:

"The United Nations warned two-third of jobs in developing countries are at risk. Add to this the impact of digitalization and the Internet of Things (IoT)."

AND

"Cost of an Industrial Robot: €/$ 5 an hour"

Amazing how some "experts" still think and preach "A.I. is coming and it's mostly good news". Either they're being paid to say such things by corporations, or they haven't read enough.

linkedin.com

PETERSON TEIXEIRA

26 days ago

Ok, if you're business then READ THIS article.
The creator of GrowthBot revealed impressive information that I'm pretty sure many of you are not aware of. Here are pieces of what I consider extremely important to know:

"2. B2B Will Soon Mean Bot-to-Bot Conversation
OK, I cheated on this one a little. In my own session, I was asked a question by an audience member. “Will bots ever reach out to speak to us first, without our prompting?” He continued, “Even more, will they speak to other bots on our behalf?” Smart cookie.

My answer was “Yes. So many times, yes.”

It’s inevitable, really. The A.I.-powered digital assistants of the future will know you and your preferences. More importantly, they’ll know about other bots. They can then actively reach out to other bots on your behalf to get a specific task done.


3. IBM’s Watson is Much More Than a Jeopardy Champion
This year, IBM’s AI-powered Watson appeared to be trading in its white collar shirt and tie for a cool t-shirt and ripped jeans. That’s to say, Watson is now a consumer-focused, creative powerhouse.

I walked up to an unassuming keyboard. OK, I watched someone walk up to an unassuming keyboard. In a mere 10 seconds she selected her current mood from a list of choices, and wham!

A completely original, three-minute piece of music.



5. The Challenge is the Data, Not the Algorithm
By 2020, humans and all our things will use data. A lot of data. Here’s what intel’s Blue Horizon work has figured out:

- The average internet user will generate about 1.5GB of traffic per day
- One autonomous car will generate about 4,000GB of data each day
- A smart factory will generate about 1,000,000GB of data every day

That’s only the raw data. We’re going to need to process and analyze every bit of it if the data’s going to be relevant and helpful. Companies need to anticipate this surge in data usage by finding ways to centralize their own data to be used in the most efficient ways."

7 Things I Learned About A.I. at SxSW17

thinkgrowth.org

PETERSON TEIXEIRA

26 days ago

Powerful insights indeed. I'll transcribe a few points that are very important for any Marketer/Entrepreneur in today's business world:

"2. Location is much more than targeting a place
Long gone are the days when location was solely used to target based on proximity. Location data has grown much more abundant and rich in its insight to consumer preferences and profiles. Shashi Seth of xAd shared how the increasing volume of location data can be used to build consumer profiles that allow for better and more productive targeting.

Four out of five mobile phone users have smartphones. These always-on devices are being checked, on average, 46 times a day and provide constant location data through sensor technology such as GPS, Bluetooth, WiFi, apps, compass, accelerometer and gyroscope functions built into the devices.

Likewise, the number of sensors, such as beacons, being deployed to detect those devices is exploding. In Q2 of 2015, there were approximately 900,000 such sensors worldwide, growing to over 13 million by the end of 2016 — growth of almost 13.5 times during that time span, according to data shared by Marianna Zaslavsky at Unacast. And that number is expected to grow to 500 million by 2021.


4. Attribution is getting better — and becoming necessary
...More detailed data, such as profile-building described in the consumer journey above, also allows a deeper analysis of who is the most responsive audience.

For example, in a campaign for a quick service restaurant, it was presumed that consumers who frequented fast food restaurants were the best target audience. Ninth Decimal’s attribution analysis helped reveal that consumers who were DIY enthusiasts, movie enthusiasts and leisure travelers were better targets. Such insight allows future campaigns to be refined and better targeted.


6. The threat to traditional branding
Brands have traditionally relied on consistency and control of brand assets to maintain the image and reputation they want in the public sphere. But that control is being hijacked by social media and other consumer-generated content. Reputation can crumble to the ground with one viral tweet. Consider the over 200,000 users that left Uber after the #DeleteUber movement.


Brands such as Chick-fil-A recognized this shift toward a public definition of reputation and expressed having to adapt to managing social media in trying to maintain its brand identity. On the other hand, traditional SMBs are well aware of how reviews can impact their businesses. And consumers are increasingly enabled by Google to generate photos and business information such as hours of operation and to record other observed commentary in local business knowledge graph pages.


The ready access to shopping information is also making consumers less brand loyal. According to Google, 65 percent of smartphone users look for the most relevant information, regardless of company or provider.

A recent study by McKinsey also found that only three business categories out of 30 were loyalty-driven. Those three were mobile carriers, auto insurance and investments."

Top 10 insights on local marketing at LSA17

searchengineland.com

PETERSON TEIXEIRA

26 days ago

Interesting piece. It does make sense the evolution of Data in Marketing reach a point, that it will ultimately kill branding and advertising as we know. Nonetheless, the effects of Branding on the brain may be way broader than what is mentioned in this article, which is why I believe this is a very narrow view. But worth the reading.

The Death of Advertising

medium.com

PETERSON TEIXEIRA

36 days ago

This is what I call WAR in business. Folks who are true entrepreneurs and understand the quote "business is a mix of war and sports" from Andre Maurois, should read this article. Shows the reality of the business world when sharks fight each other.

5 lessons foreign companies interested in China can learn from Uber

techinasia.com

PETERSON TEIXEIRA

36 days ago

Something for visionary Entrepreneurs. You better be prepared if you're exploring Cuba's new marketplace, otherwise you'll throw yourself right in the middle of a storm without even realizing. Here's the basics.

How to Do Business in Cuba Before Your Competitors Get There

inc.com

PETERSON TEIXEIRA

38 days ago

GREAT NEWS for Marketers. A new powerful channel to explore.

" Reddit is going to start offering users a new profile page design that will let them make posts directly to the pages themselves (not just communities), and Reddit users who are logged in will be able to follow the profile for new posts.

....

Example of Reddit Page: https://www.reddit.com/user/shitty_watercolour "

Reddit plans a profile page redesign reminiscent of Facebook and Twitter

techcrunch.com

PETERSON TEIXEIRA

38 days ago

Very good article and a short one too for those who are in a hurry. Welcome to the terms "Screenless SEO", Psychographic Segmentation", "Facebook Chatbot Analytics" and more. These will dictate how marketers play the game from now on.

Read this:
https://www.geektime.com/2017/03/19/7-significant-changes-to-digital-marketing-in-2017/

7 significant changes to digital marketing in 2017

geektime.com

PETERSON TEIXEIRA

40 days ago

The marketplace is worse by the day. Weak monkey-like agencies are putting their chips in manipulation-marketing so be aware. I wonder if that really has to do with the global economy breakdown, or if it's just lack of moral values.

"The first UK-based agency I spoke to was more candid than the language on its website. A representative brazenly told me that it had handled “multinational and multilingual” campaigns for forex (financial and currency exchange) companies. As if it was an everyday, pedestrian activity to wage war on authentic discourse on behalf of a faceless corporation.


When pressed on his exact methods, he explained “Well there's different IP addresses, they have real emails behind them that aren't anything to do with your company at all, different avatars, you know, if you can tell me roughly what they're saying, we can rework it so it looks natural. So we'll make an effort to make it look natural.”


He continued, “I work with a number of accounts on Reddit as well that we can use and just, basically, change the conversation. And make it a bit more positive. We can get rid of the negative thread and just start a new thread”.

Reddit is Being Manipulated By Big Financial Services Companies

forbes.com

PETERSON TEIXEIRA

42 days ago

Time to keep up with the Marketplace guys.

Top 10 Hot Artificial Intelligence (AI) Technologies

forbes.com

PETERSON TEIXEIRA

46 days ago

This article will probably SURPRISE YOU with some social networks people are not talking about much, but have gigantic potential for sales and traffic. Here you'll find all the ideal niches that fit the PART II of this series. For certain businesses, like those who run e-commerce websites will have a few new options to explore now. Or maybe you want to monitor CEOs and high-level people. Well, everything is there.

Have fun reading, my friend.

The Ultimate Social Networks for Business (Part 2)

petersonteixeira.com

PETERSON TEIXEIRA

46 days ago

The guy could NOT move anything but his face. This guy used to follow me back in 2015 when my company's USP was different and after seeing his story, I cannot respect him more. Moving to Mexico in those conditions takes REAL guts. I love reading these kind of heroic stories. Powerful article. Check it out if you want motivation.

7 Life Lessons from a Guy Who Can’t Move Anything but His Face

unstoppable.me

PETERSON TEIXEIRA

49 days ago

Here are some marketing moves you can make to take your App from zero to Hero. Stuart Hall spent ZERO cents promoting his App and got 2.3 MILLION downloads. Want to know the best Marketing strategy? Answer: Care.

How I got 2.3 million app downloads (without spending a cent on marketing)

stories.appbot.co

PETERSON TEIXEIRA

52 days ago

This is some NSA-like article because it REALLY shows (with data) how Facebook is creating Shadow Profiles of you, how is collecting data that you never published and the power that Facebook employees have behind the scenes, meaning, the free access to your facebook accounts.

Marketer? Entrepreneur? NORMAL person? Read this.
https://veekaybee.github.io/facebook-is-collecting-this/

What should you think about when using Facebook?

veekaybee.github.io

PETERSON TEIXEIRA

52 days ago

Some scary stuff going on behind the scenes through Facebook. Knowing this changes how you view the social network. Do you know that some people stated that Facebook is capturing your keystrokes BEFORE you actually hit the post button?

Facebook is terrifying

medium.com

PETERSON TEIXEIRA

52 days ago

Very interesting REAL case study in which Dan Sharp and his agency were able to HIJACK the rankings of the official Google SEO starter guide by uploading a PDF copy. If content with over 2.100 links from root domains from Google itself can be hijacked, then what's the way out to prevent this?

How we hijacked Google’s SEO guide search rankings

searchengineland.com

PETERSON TEIXEIRA

56 days ago

I mentioned this in my 1st professional speech and now we have a more tangible example from The Next Web so you can understand what level of POWER A.I. is bringing to the marketplace. Recalibrate your business projects assuming stuff like this will take over the market in no time.

Therefore, find the key points that differ you from a machine and only then embrace Entrepreneurship. What a human can bring to the table? Think about that. Otherwise, the machines will take your place.

Amper is a music-creating AI that doesn’t suck

thenextweb.com

PETERSON TEIXEIRA

57 days ago

A VERY GOOD article from Wired about how to actually protect your emails. Include a walkthrough of the real life story of Snowden himself, using all mechanisms to protect his first emails as a whistleblower.

Famed Hacker Kevin Mitnick Shows You How to Go Invisible Online

wired.com

PETERSON TEIXEIRA

57 days ago

And I've been hearing from friends that Snapchat is dying. Funny. After even Facebook trying to buy it. Here's what's going on:

Snap tops expectations in pricing of long-awaited IPO

uk.reuters.com

PETERSON TEIXEIRA

57 days ago

A quick read that reveals a new Marketing trend: Bringing back the old days to life again.

Marketing's Latest Innovation: The Time Machine

forbes.com

PETERSON TEIXEIRA

57 days ago

Marketers, pay heavy attention to this:

"Just as a brand’s how-to tutorial or a publisher’s news article can be distributed through a Facebook page or Twitter account, so can it be sent through a Facebook Messenger bot. And now, just as a Facebook page or Twitter account can be home to platform-specific content like a native video or a Canvas or Moment post, a Facebook Messenger bot can host native content."

New marketing possibilities just arrived.

http://marketingland.com/facebook-messenger-bots-can-now-push-native-episodic-content-207852

How Facebook Messenger bots can now push out native, episodic content

marketingland.com

PETERSON TEIXEIRA

58 days ago

A very good article about How to Learn in 2 Days what would take 6 months. Pieces of Tony Robbins advice, statements backed by research and of course, voice of experience.

That's what I like to read.
https://medium.com/the-mission/how-to-learn-in-2-days-what-normally-takes-6-months-57953ee30da4#.xuz8gk885

How To Learn In 2 Days What Normally Takes 6 Months

medium.com

PETERSON TEIXEIRA

59 days ago

Powerful piece from the NY Times about the A.I. awakening. Very long read though, come prepared to read a lot.

The Great A.I. Awakening

nytimes.com

PETERSON TEIXEIRA

59 days ago

A quick read that worth the few minutes if you're an Entrepreneur, CMO or Marketer.

Why Snapchat's unprecedented real estate strategy in Venice could be tech's new standard

latimes.com

PETERSON TEIXEIRA

60 days ago

The very first block tells you WHY YOU MUST read this piece:

"As the founding lead of the Google Brain team, former director of the Stanford Artificial Intelligence Laboratory, and now overall lead of Baidu’s AI team of some 1,200 people, I’ve been privileged to nurture many of the world’s leading AI groups and have built many AI products that are used by hundreds of millions of people. Having seen AI’s impact, I can say: AI will transform many industries. But it’s not magic. To understand the implications for your business, let’s cut through the hype and see what AI really is doing today."

What Artificial Intelligence Can and Can’t Do Right Now

hbr.org

PETERSON TEIXEIRA

60 days ago

This technique is not new, especially to high-level Entrepreneurs and those addicted to optimize performance on work hours. But, the case study itself worth the reading because you get to see the logic applied in a real-life scenario. I recommend this quick article for those seeking a new way of doing their own work hours.

How to Work 40 Hours in 16.7 (The Simple Technique That Gave Me My Life Back)

stories.buffer.com

PETERSON TEIXEIRA

60 days ago

"Look at AI in retailing for example, facial recognition is now being used not only to deter shoplifters by scanning their images on CCTV cameras. Facial recognition is now capturing customers’ “dwell times” as well. That means that if you linger for a notable length of time by a certain product - say, a coffeemaker - that information will be stored for use upon your next visit."

https://www.forbes.com/sites/jiawertz/2017/02/26/how-artificial-intelligence-can-benefit-e-commerce-businesses/#285e2e0e54b2

How Artificial Intelligence Can Benefit E-Commerce Businesses

forbes.com

PETERSON TEIXEIRA

62 days ago

This is something that made me think because I've been doing this for a while in the past few months to test new things, and I did notice a HUGE BOOST in energy levels.

With all these successful people in this article being also nappers, I believe this worth the shot. Give youself a try.

5 Reasons Why You Should Take a Nap Every Day

michaelhyatt.com

PETERSON TEIXEIRA

62 days ago

A quick, simple and yet very powerful message that everyone who is wanting to become someone in life should read. Enjoy.

7 Reasons Why You Will Never Do Anything Amazing With Your Life

medium.com

PETERSON TEIXEIRA

63 days ago

Now you can have a more in-depth look from the inside to know who is behind ML when the company is Facebook. Enjoy.

Inside Facebook’s AI Machine – Backchannel

backchannel.com

PETERSON TEIXEIRA

64 days ago

A True Entrepreneur knows how this video shows the reality, the behind the scenes moments all of us have gone through. A quick and special video that worth watching.

The Life of an Entrepreneur in 90 Seconds- Best Motivational Video for Entrepreneurs

youtube.com

PETERSON TEIXEIRA

64 days ago

The PART II of A.I. Revolution published by Wait But Why, one of the best blogs on the whole internet. I highly recommend this reading so you don't get deceived by unrealistic futurists.

The AI Revolution: Our Immortality or Extinction

waitbutwhy.com

PETERSON TEIXEIRA

64 days ago

This is a powerful article about A.I. that Elon Musk himself shared on his Twitter account. It REALLY DOES explain everything about A.I., revealing that we're not heading to a place of sunshine and rainbows.

The AI Revolution: The Road to Superintelligence

waitbutwhy.com

PETERSON TEIXEIRA

65 days ago

PURE TRUTH: “Anyone making confident predictions about anything having to do with the future of artificial intelligence is either kidding you or kidding themselves,” McAfee says.

The AI Threat Isn’t Skynet. It’s the End of the Middle Class

wired.com

PETERSON TEIXEIRA

65 days ago

Everyone has faced hard times in life and business. Nonetheless, what if I say that it's all in your head? What if you could reframe reality itself? Here's how.

COACHING: Reality is Subjective.

facebook.com

PETERSON TEIXEIRA

65 days ago

I almost totally agree with this view. But it's undeniable that we're facing dark grounds in business in the next 24 months. Getting attention is the newest most valuable skill of a Marketer. And for sure, redoing ourselves and understanding the needs of content consumers and the media industry, is the starting point.

Your Media Business Will Not Be Saved

medium.com

PETERSON TEIXEIRA

65 days ago

Especially in this noisy business universe we live today, mastering the user context is the probably THE ONLY WAY to effectively deliver a marketing message. Sales depends on it. our business depends on it. Just see if you're covering all grounds.

MARKETING: The Ultimate Skill Marketers Must Have To Master Marketing: Understand The User's Context.

facebook.com

PETERSON TEIXEIRA

65 days ago

This is what I call mastering your business. If you're an Entrepreneur then trying this is a MUST. After all, we shouldn't make only customers happy, but employees as well. Here's the case study that resulted in incredible rewards:

What Happened When I Moved My Company To A 5-Hour Workday

fastcompany.com

PETERSON TEIXEIRA

65 days ago

A Truth many are avoiding to tell people. I can see many lies being launched as articles or "research" when in fact, we're heading to a problem we haven't seen before. If people like Elon Musk, Bill Gates and Stephen Hawking are worried, and mentioning things such as "universal basic income" then this is definitely something you should master to avoid being caught off guard.

Silicon Valley is right—our jobs are already disappearing

linkedin.com

PETERSON TEIXEIRA

65 days ago

Reality has finally struck us. The game is now only for those who are putting money on the table, and even those guys are battling for people's attention since the amount of business PER user on Facebook has dramatically rose in the last 24 months.

How much will you need to pay Facebook?

shiftcomm.com

PETERSON TEIXEIRA

65 days ago

How CEOs and C-level executives are consuming content is a very valuable piece of information entrepreneurs and marketers must know. If they're reading content on their smartphones while in the comfort of their houses, while watching Netflix, then you know that your competition is not an agency, but Netflix. Great information revealed.

How Do CEOs Consume Content? Quartz Asked 940 Executives to Find Out

brandchannel.com

PETERSON TEIXEIRA

65 days ago

Pricing is not rocket science, but it demands certain values and principles like Courage, for instance. Merge the principles with the techniques used by top entrepreneurs, and you'll be able to grow much faster by charging more.

The Expert Pricing Techniques for Entrepreneurs

petersonteixeira.com

PETERSON TEIXEIRA

65 days ago

Here I show you what you REALLY need to track in the whole marketplace, worldwide. Set these Google Alerts and you'll be aware of what is going on in the Marketing industry and in Business in general. REMEMBER: Missing important information that assists you in business decisions is easy nowadays due to the massive amount of noise. This prevents such thing. Enjoy.

GOOGLE ALERTS: How To Keep Up With The Crazy Shape-Shifting Market And Always Know The Latest Marketing And Business Trends Within Seconds

petersonteixeira.com

PETERSON TEIXEIRA

65 days ago

The 4 core points in Entrepreneurship that you need to pay attention to, in order to stay winning in the marketplace. Monitor these 4 areas, and you're between the A Players. Ignore one of them, and sudden death may come to you overnight.

The 4 Pillars Entrepreneurs Must Dominate

petersonteixeira.com

PETERSON TEIXEIRA

65 days ago

If you're doing Marketing and Sales without going through these 5 Fundamentals, then you can bet that there's some SERIOUS optimization that you can do to multiply exponentially your results. Filtering your clients with these will show you how much effort you're wasting.

MARKETING: The 5 Fundamentals of Sales and Marketing

facebook.com

PETERSON TEIXEIRA

65 days ago

A Copywriting Secret the masters don't usually tell you. Have you heard of all eight of them?

The 8 Human Motivations of Copywriting

petersonteixeira.com

PETERSON TEIXEIRA

65 days ago

Which areas can you push in the human brain to make you sell much more!? How can you instinctively connect to humans without knowing them? Here's the super power you have at hand.

COPYWRITING: The Powers of Influence That Force Humans To Instinctively Connect And Buy More

petersonteixeira.com

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