P&G to Scale Back Targeted Facebook Ads
Marketers: Extreme Ad Targeting is not the answer sometimes. Especially for very large companies. Contradictory, I know, but very true in real life. Just read this.
THE REALITY: 52% of Web Traffic is all made by Bots (good and bad ones). But there's more: Emerging websites (0-10 daily visits) are usually getting around 90% of its traffic made of bots. Medium websites are getting 47% of its traffic from bots. The rest you can see it for yourself.
There's only ONE thing you need to read in this Business Insider Article: The 1997 Letter of Jeff Bezos to Amazon's Shareholders. THAT will show you what difference an Entrepreneur with Vision makes.
You think Google and Facebook are the only forces dominating the marketplace? Think again.
Interesting facts that were quoted by Bob Hoffman. Did you know about all those statistics behind Ad viewing? Quick guess: 80% of marketers probably not.
This is one FUNNY AND SMART article from Bob Hoffman, The Legend of Advertising who has been in the marketplace for over 40 years. Indeed he proved how companies are losing 97 cents out of 1 dolar. Fact-based and researched-based article. A MUST READ for marketers.
I was seriously expecting a lot less from this article. Man I was wrong. The amount of info that Samuel Scott put together on Adblockers is S-C-A-R-Y (to say the least).
These pieces below are just a small part of the overall article:
"Some 80% of people who know about adblockers use them. Two-thirds of millennials have installed adblockers. The more that adblocking takes off, the more that both online advertising and martech platforms will be rendered useless. The day after tomorrow will indeed be a disaster – but this time, it will destroy marketing analytics and online direct response campaigns rather than the global climate."
"Google Chrome has a 59% market share, and the search engine may install an adblocking tool in the web browser.
Princeton and Stanford University have developed a reported 'adblocking superweapon' that looks beyond scripts.
Incapsula’s latest annual bot traffic report now states that 52% of internet traffic last year was bots, which themselves impede our ability to get accurate data.
In May 2018, the European Union’s General Data Protection Regulation will go into effect and require that all companies with EU customers obtain permission to target users with ads and allow people to view and edit the collected data."
This is some very good research about content that heavily succeeds on MEDIUM (The Social Network). Around 50% of medium posts don't get links nor shares, most shared content is political and more. Are you marketing on Medium? Worth the read.
A VERY POWERFUL article I recently published about building a Legendary CEO-like Chatbot powered by Machine Learning using API.AI. I reveal the necessary infrastructure for creating a digital clone of a high-level entrepreneur. It handles Sales Objections, It Educates, and it Creates relationships by sharing personal information. A Must read.
Another interesting article, this time from Mashable that is relevant for marketers and business owners. I'm sharing it mostly because of this section:
"The most intrusive of the patent applications describes a system built to read the expression on a user's face every time they consume a piece of content on the network. The front-facing camera on the computer or smartphone would record users in the background while they browse, saving the images and analyzing how they react to each article, pic, or video. "
Get ready for what's coming.
This is another important quick read for CEOs and business owners. I should have shared this yesterday but I couldn't find the time. In this article you'll see what you need to be aware about if you own a true online business. I see many many many companies ignoring cybersecurity, but all the companies handling Anti Fraud & Identity Management, Mobile Security, Predictive Intelligence, Behavioral Analytics / Anomaly Detection, Automated Security, Cyber-Risk Management, App Security, IoT Security, and Deception Security are not doing this for no reason.
Where do you think crackers will attack nowadays? Only banks? There's a lot of "money to be made" by stealing/hijacking people's online businesses now because many companies are 100% DIGITAL. So check out which companies are putting A.I. and cybersecurity to work together. Worth the read.
Interesting read. Some valid points and some that don't seem to consider the reality of the marketplace. Yes, hard work is awesome, feels awesome when you do it, and puts you on another level in a short amount of time. But we are all human beings with a life and family. If one side is ruining the other, if family is ruining business or if business is ruining family, then you need to tweak your work ethic. Because GOD cares about human beings and so should you.
QUICK READ but a very valuable one for companies that choose to hire consultants. A few questions you should ask yourself when hiring this kind of service (extracted text):
(1) Is the consultant curious? Are their questions designed to engender trust or to impress you with their skills?
(2) What is the consultant's real end game? Are they like a drug dealer seeking to "hook" you on their addictive wares or are they prepared to "push you from the nest" when appropriate?
(3) How have they determined the project scope in their proposal? Is it "off the shelf" or crafted based on your individual needs?
This is just ONE impressive highlight:
"The startup developed a technique to “read” human emotional state called Transdermal Optical Imaging™ (TOI™) using a conventional video camera to extract information from the blood flow underneath the human face. Contrary to what Pinocchio was told, it is not the growing nose itself that can determine if you’re actually lying but the blood flow around the area of the nose. "
Impressive stuff coming. Track all these unicorns if you're in business and marketing.
This is actually a very good article with some hand-picked A.I. startups that giants like Slack, O'Reilly and others. There's also a great link to an image that CB Insights put together, which is a list of 100 Startups That are Using Artificial Intelligence to Transform Industries. Quick read.
A very interesting (short) post on the reality of "race wars" for acquiring A.I. startups between all power players like Google, Twitter, Apple, Intel, Ford and others. This proves that we are about to see a MASSIVE shift in the marketplace overnight. Study these acquisitions, and you can predict to where each of these big players are heading.
Some interesting read, but I want to highlight one genius marketing move the guys behind Uber drivers made to promote their cause: " Guild members distributed bar napkins that read, “It’s easy to tip your bartender, why does Uber make it so hard to #tipyourdriver?". Powerful.
For those entrepreneurs who are seeking funding, worth reading this tiny news on Ethereum. Reinvesting in Ethereum may give you additional time on a round, with the same amount of money. The price of Ethereum has increased from $8.16 per ether on 1 January 2017 to the current price of around $173. And yes, Bitcoin works too. Bitcoin has also shown strong growth in recent months, increasing in value from $997.69 per Bitcoin on 1 January 2017 to a high of $2,162.22 on 22 May. Make smarter investments with the money you have.
Ready for the New Game? Marketers, you better wake up.
"Chris Connell points to Coca-Cola’s recent decision to dispense with the role of chief marketing officer, the CMO for god’ sake, as a sign of just how rapidly the role of marketing is evolving.
'While there’s never been a more demanding time to be in marketing, change brings opportunity and there’s never been a more rewarding time to be in marketing,' he said, admittign he was pivoting towards the positive.
He said marketers needed to see how deep the rabbit hole goes and wake up the new reality.
'Get out of send mode and get into receive mode. Stop trying to interrupt the customer and start trying to engage with them …we need to stop the monologues. We won’t survive with yesterday’s answers . . . ' he said."
Very good insights.
"And it’s not just data – it’s also short attention spans, which mean marketers have to tell brand stories in headlines. And that’s not so bad when brands are selling candy or shoes, but is harder when it’s advanced technology and/or a product with no existing framework in which to understand it. That means marketers have to start thinking in really short bites and use retargeting to get back to consumers and tell the next chapter of the brand story."
QUICK ARTICLE but one that I highly recommend because of the genius Inbound hack. The Tool they used (Retarget Links) was probably one of the most genius ideas on advertising I ever seen in a long time. Great tool. Great hack. Pretty awesome marketing move indeed. Save this.
I think of all marketing hacks Slack used, one of the most powerful was definitely the Twitter Hack. Creating a separate account just to showcase social-proof tweets from fans/users was a genius marketing move.
Some very powerful insights on Facebook as your PR Machine indeed. The very 1st one starts at the 9:30min mark. Pay attention to this video, 1 hour that will save you tons of time promoting your business on Facebook in the future.
Thanks to a BUG on Windows, WannaCry victims can get their files back. See how amazing Windows is? They think about every possible situation. Smart.
Ransomwares being unleashed for political rather than $ reasons? Read on. This will make many entrepreneurs open their eyes to the necessity of investing in cybersecurity from now on. New Era folks. A brand new era for businesses.
Exactly. I make these next words, my own:
"So what happens when displacement occurs? Hardly any of the pundits describe specific displacement management plans. This is the scary part of the story (not AI hostages or AI instigated Armageddon). How many industries and companies will know how – or even want – to manage displacement? Corporate HR departments will explode with complaints and lawsuits, and collapse under the weight of the exit packages they’ll be forced to give. Young and aging factory workers – and accountants, lawyers and doctors – will forget their purpose. Politicians will stare into the technology headlights – again – frozen by their own confusion and vested self-interests. Executives and shareholders will squeal with profitable delight. Universities will adjust their curricula or rapidly lose customers. Pain will pervade the corridors (but not the boardrooms) of the hard and soft industrial worlds, though this time the corridors will be wider and prettier than they’ve been in past displacement revolutions (because knowledge workers work in prettier places)."
Read the rest, friend.
Not business-related, but something that definitely worth the reading. We all do business because we want to take care of our family, after all. Therefore, make sure you're playing that game....right.
Just read this. Seriously.
This is A MUST READ for anyone in business.
Some interesting updates were made in my Resource Page.
True Marketers and Entrepreneurs will enjoy the new links.
PS: I don't know why Pocket is showing the smile as a pic.
FINALLY something worth reading regarding the reality behind Instagram. If you think IG is still the same, think again.
The Grid is something I saw a while ago but when you read this whole article you can see where we're going, and how powerful A.I. is becoming by the day. Designers, Marketers, Entrepreneurs, check this out.
I recommend this article from Authority Hacker for those who are still with their hands on the dirt, and need to master things faster. A LOT of very advanced tools are shown, enjoy your new arsenal.
Another point for anyone here in business to worry about. I'm just gonna highlight a few points, but there are other points you need to know:
"The United Nations warned two-third of jobs in developing countries are at risk. Add to this the impact of digitalization and the Internet of Things (IoT)."
"Cost of an Industrial Robot: €/$ 5 an hour"
Amazing how some "experts" still think and preach "A.I. is coming and it's mostly good news". Either they're being paid to say such things by corporations, or they haven't read enough.
Ok, if you're business then READ THIS article.
The creator of GrowthBot revealed impressive information that I'm pretty sure many of you are not aware of. Here are pieces of what I consider extremely important to know:
"2. B2B Will Soon Mean Bot-to-Bot Conversation
OK, I cheated on this one a little. In my own session, I was asked a question by an audience member. “Will bots ever reach out to speak to us first, without our prompting?” He continued, “Even more, will they speak to other bots on our behalf?” Smart cookie.
My answer was “Yes. So many times, yes.”
It’s inevitable, really. The A.I.-powered digital assistants of the future will know you and your preferences. More importantly, they’ll know about other bots. They can then actively reach out to other bots on your behalf to get a specific task done.
3. IBM’s Watson is Much More Than a Jeopardy Champion
This year, IBM’s AI-powered Watson appeared to be trading in its white collar shirt and tie for a cool t-shirt and ripped jeans. That’s to say, Watson is now a consumer-focused, creative powerhouse.
I walked up to an unassuming keyboard. OK, I watched someone walk up to an unassuming keyboard. In a mere 10 seconds she selected her current mood from a list of choices, and wham!
A completely original, three-minute piece of music.
5. The Challenge is the Data, Not the Algorithm
By 2020, humans and all our things will use data. A lot of data. Here’s what intel’s Blue Horizon work has figured out:
- The average internet user will generate about 1.5GB of traffic per day
- One autonomous car will generate about 4,000GB of data each day
- A smart factory will generate about 1,000,000GB of data every day
That’s only the raw data. We’re going to need to process and analyze every bit of it if the data’s going to be relevant and helpful. Companies need to anticipate this surge in data usage by finding ways to centralize their own data to be used in the most efficient ways."
Powerful insights indeed. I'll transcribe a few points that are very important for any Marketer/Entrepreneur in today's business world:
"2. Location is much more than targeting a place
Long gone are the days when location was solely used to target based on proximity. Location data has grown much more abundant and rich in its insight to consumer preferences and profiles. Shashi Seth of xAd shared how the increasing volume of location data can be used to build consumer profiles that allow for better and more productive targeting.
Four out of five mobile phone users have smartphones. These always-on devices are being checked, on average, 46 times a day and provide constant location data through sensor technology such as GPS, Bluetooth, WiFi, apps, compass, accelerometer and gyroscope functions built into the devices.
Likewise, the number of sensors, such as beacons, being deployed to detect those devices is exploding. In Q2 of 2015, there were approximately 900,000 such sensors worldwide, growing to over 13 million by the end of 2016 — growth of almost 13.5 times during that time span, according to data shared by Marianna Zaslavsky at Unacast. And that number is expected to grow to 500 million by 2021.
4. Attribution is getting better — and becoming necessary
...More detailed data, such as profile-building described in the consumer journey above, also allows a deeper analysis of who is the most responsive audience.
For example, in a campaign for a quick service restaurant, it was presumed that consumers who frequented fast food restaurants were the best target audience. Ninth Decimal’s attribution analysis helped reveal that consumers who were DIY enthusiasts, movie enthusiasts and leisure travelers were better targets. Such insight allows future campaigns to be refined and better targeted.
6. The threat to traditional branding
Brands have traditionally relied on consistency and control of brand assets to maintain the image and reputation they want in the public sphere. But that control is being hijacked by social media and other consumer-generated content. Reputation can crumble to the ground with one viral tweet. Consider the over 200,000 users that left Uber after the #DeleteUber movement.
Brands such as Chick-fil-A recognized this shift toward a public definition of reputation and expressed having to adapt to managing social media in trying to maintain its brand identity. On the other hand, traditional SMBs are well aware of how reviews can impact their businesses. And consumers are increasingly enabled by Google to generate photos and business information such as hours of operation and to record other observed commentary in local business knowledge graph pages.
The ready access to shopping information is also making consumers less brand loyal. According to Google, 65 percent of smartphone users look for the most relevant information, regardless of company or provider.
A recent study by McKinsey also found that only three business categories out of 30 were loyalty-driven. Those three were mobile carriers, auto insurance and investments."
Interesting piece. It does make sense the evolution of Data in Marketing reach a point, that it will ultimately kill branding and advertising as we know. Nonetheless, the effects of Branding on the brain may be way broader than what is mentioned in this article, which is why I believe this is a very narrow view. But worth the reading.
This is what I call WAR in business. Folks who are true entrepreneurs and understand the quote "business is a mix of war and sports" from Andre Maurois, should read this article. Shows the reality of the business world when sharks fight each other.
Something for visionary Entrepreneurs. You better be prepared if you're exploring Cuba's new marketplace, otherwise you'll throw yourself right in the middle of a storm without even realizing. Here's the basics.
GREAT NEWS for Marketers. A new powerful channel to explore.
" Reddit is going to start offering users a new profile page design that will let them make posts directly to the pages themselves (not just communities), and Reddit users who are logged in will be able to follow the profile for new posts.
Example of Reddit Page: https://www.reddit.com/user/shitty_watercolour "
Very good article and a short one too for those who are in a hurry. Welcome to the terms "Screenless SEO", Psychographic Segmentation", "Facebook Chatbot Analytics" and more. These will dictate how marketers play the game from now on.
The marketplace is worse by the day. Weak monkey-like agencies are putting their chips in manipulation-marketing so be aware. I wonder if that really has to do with the global economy breakdown, or if it's just lack of moral values.
"The first UK-based agency I spoke to was more candid than the language on its website. A representative brazenly told me that it had handled “multinational and multilingual” campaigns for forex (financial and currency exchange) companies. As if it was an everyday, pedestrian activity to wage war on authentic discourse on behalf of a faceless corporation.
When pressed on his exact methods, he explained “Well there's different IP addresses, they have real emails behind them that aren't anything to do with your company at all, different avatars, you know, if you can tell me roughly what they're saying, we can rework it so it looks natural. So we'll make an effort to make it look natural.”
He continued, “I work with a number of accounts on Reddit as well that we can use and just, basically, change the conversation. And make it a bit more positive. We can get rid of the negative thread and just start a new thread”.
Time to keep up with the Marketplace guys.
This article will probably SURPRISE YOU with some social networks people are not talking about much, but have gigantic potential for sales and traffic. Here you'll find all the ideal niches that fit the PART II of this series. For certain businesses, like those who run e-commerce websites will have a few new options to explore now. Or maybe you want to monitor CEOs and high-level people. Well, everything is there.
Have fun reading, my friend.
The guy could NOT move anything but his face. This guy used to follow me back in 2015 when my company's USP was different and after seeing his story, I cannot respect him more. Moving to Mexico in those conditions takes REAL guts. I love reading these kind of heroic stories. Powerful article. Check it out if you want motivation.
Here are some marketing moves you can make to take your App from zero to Hero. Stuart Hall spent ZERO cents promoting his App and got 2.3 MILLION downloads. Want to know the best Marketing strategy? Answer: Care.
This is some NSA-like article because it REALLY shows (with data) how Facebook is creating Shadow Profiles of you, how is collecting data that you never published and the power that Facebook employees have behind the scenes, meaning, the free access to your facebook accounts.
Marketer? Entrepreneur? NORMAL person? Read this.
Some scary stuff going on behind the scenes through Facebook. Knowing this changes how you view the social network. Do you know that some people stated that Facebook is capturing your keystrokes BEFORE you actually hit the post button?
Very interesting REAL case study in which Dan Sharp and his agency were able to HIJACK the rankings of the official Google SEO starter guide by uploading a PDF copy. If content with over 2.100 links from root domains from Google itself can be hijacked, then what's the way out to prevent this?
I mentioned this in my 1st professional speech and now we have a more tangible example from The Next Web so you can understand what level of POWER A.I. is bringing to the marketplace. Recalibrate your business projects assuming stuff like this will take over the market in no time.
Therefore, find the key points that differ you from a machine and only then embrace Entrepreneurship. What a human can bring to the table? Think about that. Otherwise, the machines will take your place.
A VERY GOOD article from Wired about how to actually protect your emails. Include a walkthrough of the real life story of Snowden himself, using all mechanisms to protect his first emails as a whistleblower.