Martin Soler

1740 days ago

A great story of building a superior product and doing good marketing for it. I bought into the status part of a peak/stroller/buggy with our kids. Essentially the herd mentality of, if it is that expensive and everyone has one it must be the best. It was MacLaren then. It seems the main guys in town in Paris now are Yoyo because they’re also the only ones one can take as hand-luggage on a plane. But how many times is one really traveling on a plane with a toddler?

Perfect prams for perfect parents: the rise of the bougie buggy

theguardian.com

Before she had a baby, Kari Boiler never noticed what kinds of buggies were on the streets.