5 Questions With James Lamon, Head of Content, BuzzFeed UK
socialmediaweek.org
James takes the #SMWLDN stage 31 October to discuss the state of social media in 2019, the meaning behind “audience first,” and much more.
Kevan Lee
1730 days ago
The first theme is to be very scrappy. Good content does not need to cost much money — many of our best posts and videos cost very little. Closely related to this is a high output. When content is cost-effective, you’re able to make more of it. This is critical because you won’t learn very much doing something only a few times. It takes many dozens of times to refine the template to perfection — and indeed this is what we offer our advertisers: a refined social format, forged by dozens of prior failures.