Darron Davis

1839 days ago

The fact that you never know who a hashtag is going to hook makes it something more than a way to interact with brands — a hashtag is a seance, mediating the space between constructed identities. It’s a way of reaching out, in hope and longing, into the ether.

Drink Seltzer, Live Forever

eater.com

Last summer, I was at the beach when I saw a plane towing a banner for Vintage seltzer, the stalwart bodega brand. Not long before that, I was accosted by photographs of Topo Chico bottles sweating so lasciviously that the pages of the magazine almost stuck together.