Carlos Fernández Barbudo

1871 days ago

the “Real-Time Bidding” (RTB) standards that Google and the IAB define for the online advertising auction industry infringe Article 1(5)f of the General Data Protection Regulation (GDPR), because they broadcast highly sensitive personal data to thousands of companies

Google and IAB: Knowingly enabling intrusive profiling

edri.org

On 28 January, EDRi member Panoptykon joined a complaint against Google and the Interactive Advertising Bureau (IAB) in Poland, after it had become clear that the advertising categories provided by these entities are enabling the processing of extremely sensitive data of European citizens.