Andy McIlwain

1462 days ago

Marketers should be listening to customers via all channels available to them – social media, customer service lines, in-store, website help chats, market research – to understand their brand’s current image from the customer’s point of view.

Why branding is rooted in evolution. We brand to survive.

businessesgrow.com

In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands and that this is the new order of marketing. From an industry standpoint, this is certainly an unsettling new order!