Almad Almadovic

1542 days ago

Future Lab research has shown that kids no longer make meaningful distinctions between digital play, like Minecraft, and physical play, like ­snapping together a Nindroid MechDragon (a half-robot, half-pterodactyl ninja nemesis, obviously) out of Legos.

How Lego Became The Apple Of Toys

fastcompany.com

After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company’s top-secret Future Lab.